The Bad First Date (or how NOT to do video marketing)

  She sits… waiting. Glancing nervously at the clock on the wall of the affordable but just a little-bit-fancy Italian restaurant she is anticipating a great night but is always wary of how these things can sometimes turn out. She’s been here before.  Nicely dressed and with some extra attention paid to her makeup, she’s…

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Why you probably don’t want a Viral video

We’ve all seen them – viral videos with millions of views. Maybe you’re thinking, if only, then success will come. The truth is there’s more to turning a viral video into a success story than meets the eye. But when it comes down to it, do you really want a million + views on your video? Is…

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The importance of building subscribers through your video strategy: Top 3 Tips

“Friends, Romans, Countrymen. Lend me your ears” I’m reminded of those memorable words proclaimed by Mark Antony in Shakespeare’s ‘Julius Caesar’ (Act 3: Scene 2), and although your particular online video strategy might not be targeting Romans directly, you are certainly wanting to encourage your audience to ‘lend you their ears’… and their eyes… and…

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How to Stand out in a Low Touch / High Tech Economy

I’m in my mid 30’s and sure that’s not that old, however increasingly I’m feeling the impact of time, and in particular the idea that things just aren’t the way they used to be. I remember buying a computer back in the early 90’s. Dad and I went to a local electronics retailer and we…

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