How to Use Story to Grow Your Influence Online

      EWS Ep #7: How to Use Story to Grow Your Influence Online The really interesting thing about storytelling on online story platforms such as Instagram and Snapchat lies in the real and authentic human connection that these platforms thrive on. The challenge though in business is to learn how to embrace the…

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4 Steps to Defining A Strategy for your Online Video Marketing

4 steps to an online video strategy

… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the…

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Defining Corporate Culture Through Story

      EWS Ep #6: Defining Corporate Culture through Story Stories told internally and externally, both perceived and authentic, are the groundwork for strong and appealing company culture and are a powerful tool to communicate this. Today’s guest is a professional writer and researcher with a Master’s degree in Folklore and a love and…

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The Art of Storytelling from the Stage

       EWS Ep #5:  The Art of Storytelling from the Stage Truly engaging speakers, regardless of a person’s interest in the matter, are masters of storytelling. Today’s guest is a master at the craft of storytelling from the stage, Simone de Haas, The Speakers Director. As an award-winning theatre director, producer, actor, speaker,…

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