Using Story to Build Stronger Company Cultures

  EWS Ep #22: Using Story to Build Stronger Company Cultures Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar — where he was Chief Operating Officer. He is the…

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Using Story to Attract Your Tribe

      EWS Ep #21: Using Story to Attract Your Tribe My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services sector. She’s…

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The 7 Basic Plots and Your Business Story (Part 2)

      EWS Ep #20: The 7 Basic Plots and Your Business Story (Part 2) Today’s episode is part 2 of a two part series continuing on from last week’s Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004)…

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The 7 Basic Plots and Your Business Story (Part 1)

      EWS Ep #19: The 7 Basic Plots and Your Business Story (Part 1)   Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible…

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LinkedIn and the Power of Professional Storytelling

      EWS Ep #18: LinkedIn and the Power of Professional Storytelling Today’s guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers’ conference. Karen has been described as the ‘LinkedIn Lady’ and her business is Think Bespoke. She’s a teacher, a…

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