The 7 Basic Plots and Your Business Story (Part 2)

      EWS Ep #20: The 7 Basic Plots and Your Business Story (Part 2) Today’s episode is part 2 of a two part series continuing on from last week’s Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004)…

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The 7 Basic Plots and Your Business Story (Part 1)

      EWS Ep #19: The 7 Basic Plots and Your Business Story (Part 1)   Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible…

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LinkedIn and the Power of Professional Storytelling

      EWS Ep #18: LinkedIn and the Power of Professional Storytelling Today’s guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers’ conference. Karen has been described as the ‘LinkedIn Lady’ and her business is Think Bespoke. She’s a teacher, a…

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