Brand Character Archetypes – The power of knowing who you are in your video marketing

Everyone loves a great character in a story. Whether it be a book, a movie or a TV series – good characters result in good stories. But have you ever thought about what character is best for your online video presence? See, I strongly believe that as and entrepreneur or brand, in order for your marketing…

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Why you need to be Blogging Your Vlogs

So text is out and video is in. But don’t be too quick to send those scripts to your trash can. Check out the video above for a quick video strategy tip for you. And it’s all about why you can’t ignore text blogging when you’re shifting priority to video blogging or vlogging. You see,…

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How Asking the Right Questions in your Video Strategy will Lead to Sales.

We’re in business to sell stuff right? So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales come from?   Easy. We make sales when we get opportunities.  Perhaps a warm referral from a past client presents an opportunity. A…

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4 Steps to Defining A Strategy for your Online Video Marketing

4 steps to an online video strategy

… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the…

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5 Tips to Uncover your Brand’s Story

EWS Ep #4: 5 Tips to Uncover your Brand’s Story In this, my first solo show for Engage With Story – you’ll be spending the next 20 minutes or so with me as I break down my approach to uncovering a brand’s story in my video strategy agency, Innovate Media. For all brands whether solo…

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How to use Story to Design Your Brand with Philip VanDusen

EWS Ep #3: How to use Story to Design your Brand with Philip VanDusen The real power of story happens well before we’ve even realised.  It’s the gut feeling, our subconscious brain firing as a response to emotional stimulus felt as we experience a story. As humans our ability to react instantly based on sensory…

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The Power Of Story to Write Better Blogs with Cas McCullough

EWS Ep #2: The Power of Story to Write Better Blogs with Cas McCullough We’re all writers. Whether you consider yourself one or not, the fact is that in life and in business we all need to craft our message on some media on a regular basis.   So, have you ever sat in front…

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The Power of Story (An Intro to the Engage With Story Podcast)

EWS Ep #1: Welcome to Engage With Story Entrepreneur, speaker and entertainment exec Peter Guber says it beautifully; “Today everyone, whether they know it or not, is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move people to action. Simply put, if you…

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How long should my online video be?

How long should my online video be?

I’m sure you’ve experienced one of those presentations where it’s boring you to tears, but you know that if you get up and leave, someone who matters is going to notice. Perhaps you’ve considered faking an important phone call? Or when really desperate – an elaborate plan to come down with an unexpected illness??  …

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The ‘So that’ method for telling your brand’s true story

So, why should people buy from you? It’s an important question to ask for anyone in business, and a critical one for anyone responsible for marketing a business to truly understand. But how should this question really be answered in order to tell the most compelling brand story, and more effectively engage your ideal customer…

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