Workshop // Developing Your Online Video Strategy

Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. Check out the recording below of…

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The Bad First Date (or how NOT to do video marketing)

  She sits… waiting. Glancing nervously at the clock on the wall of the affordable but just a little-bit-fancy Italian restaurant she is anticipating a great night but is always wary of how these things can sometimes turn out. She’s been here before.  Nicely dressed and with some extra attention paid to her makeup, she’s…

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Why you probably don’t want a Viral video

We’ve all seen them – viral videos with millions of views. Maybe you’re thinking, if only, then success will come. The truth is there’s more to turning a viral video into a success story than meets the eye. But when it comes down to it, do you really want a million + views on your video? Is…

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The importance of building subscribers through your video strategy: Top 3 Tips

“Friends, Romans, Countrymen. Lend me your ears” I’m reminded of those memorable words proclaimed by Mark Antony in Shakespeare’s ‘Julius Caesar’ (Act 3: Scene 2), and although your particular online video strategy might not be targeting Romans directly, you are certainly wanting to encourage your audience to ‘lend you their ears’… and their eyes… and…

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How to Stand out in a Low Touch / High Tech Economy

I’m in my mid 30’s and sure that’s not that old, however increasingly I’m feeling the impact of time, and in particular the idea that things just aren’t the way they used to be. I remember buying a computer back in the early 90’s. Dad and I went to a local electronics retailer and we…

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The 5 things I learnt from my Facebook Live Video Challenge

Throughout the month of August 2016, I set myself the challenge of doing a Facebook Live video broadcast every day in order to really test out the platform, see what works and what doesn’t and most importantly gain confidence in my own ability to present live on camera. On day 31 my broadcast served as a summary of…

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How to get over the nerves when being on camera?

Video works. So, what’s stopping you doing more video in your digital marketing strategy?  Well, for many people it’s often nerves that get the better of them so in this short post I’m going to share with you my top tips for getting over the nervousness of being on camera. 1. Just Do It. My…

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Top 10 Tips for More Engaging Video Content [INFOGRAPHIC]

TOP 10 TIPS FOR MORE ENGAGING VIDEO CONTENT YouTube is the perfect platform for online videos for lots of reasons, here are three: Every day people watch hundreds of millions of hours on YouTube, generating billions of views It’s the second largest search engine on the internet It provides an analytics interface that allows users…

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Don’t be the one with arrows in your back

Why it is important to take inspiration (and ideas) from others  There’s a saying that goes along the lines of “You can always tell who the pioneers are because they have arrows in their back and are lying face down in the dirt.” When it comes to brainstorming ideas for your online video content –…

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Start with Why: A Digital Marketing Framework

“People don’t buy what you do, they buy why you do it” – Simon Sinek If you haven’t yet seen this powerful TED talk from Simon Sinek then stop reading right now, and go and watch it. At the heart of this powerful presentation is the idea that is at the core of all effective marketing…

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