The Democratisation of Information (and how it affects your profession)

There’s no doubt about it. The rise of information technologies and the Internet has brought with it many changes. We now feel closer and more connected to the wider world than we ever have before and today we have at our literal fingertips access to more information in our wirelessly connected smartphone in our pockets…

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Why You Need to Just Be Yourself // Professional Service Firm Marketing

“Be yourself. Everybody else is already taken.”  – Oscar Wilde So, you’ve undoubtedly heard the above quote a few times before but when it comes to online video marketing for professionals no truer words have been spoken. Once you realise that your business, your brand, and the service that you and your team provide your…

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#AskEngage Ep 01  – Is Facebook the Future of Video?

Here it is… the first of my ongoing series of Q & A videos ‘Ask and Engage’ In this weeks episode I’m responding to a question I’m getting a lot at the moment. Is YouTube dead?  Is Facebook Video the Future for Online Video content? The simple answer is… no. YouTube is not dead and…

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5 Tips to just getting started with online video

Here’s a bombshell. Content marketing hinges on one two key things. The first… Is marketing. Have you guessed the second? Yep. Content. Using video in an effective content marketing plan is an incredibly powerful strategy for professionals, niche experts and thought leaders however often the hardest part is in developing great content consistently, effectively and…

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Why You Can’t Just Jump on the Online Video Bandwagon

A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of web video for business.  Seriously, you should have heard this…

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Engage Video Marketing is launched

Here it is… my new brand and platform for connecting with professional services, marketers and innovative entrepreneurs interested in making the most of online video when marketing their business. Engage Video Marketing will be a platform for sharing best practice, educating, inspiring and motivating business people from around the world working in or with professional service…

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