The 7 Basic Plots and Your Business Story (Part 1)

      EWS Ep #19: The 7 Basic Plots and Your Business Story (Part 1)   Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible…

Continue Reading →

LinkedIn and the Power of Professional Storytelling

      EWS Ep #18: LinkedIn and the Power of Professional Storytelling Today’s guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers’ conference. Karen has been described as the ‘LinkedIn Lady’ and her business is Think Bespoke. She’s a teacher, a…

Continue Reading →

Baked Beans & Story: A Story Marketing Case Study

      EWS Ep #17: Baked Beans & Story: A Story Marketing Case Study Today is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action…

Continue Reading →

Communicating a Brand’s Story through Video

      EWS Ep #16: Communicating a Brand’s Story through Video In today’s episode, I talk with my guest on how he approaches storytelling and video for his clients.  He’s a filmmaker, a speaker, a coach and as he says… a contagiously happy person! He is Ryan Koral. Ryan is an award winning corporate filmmaker and…

Continue Reading →

Building a Blog and a Business through Story

Angela Henderson

      EWS Ep #15: Building a Blog and a Business through Story My guest today is the inimitable, fast-talking, switched-on, well-connected, warm-hearted Canadian, Angela Henderson. She’s the owner of Finlee & Me – an online baby products store & hugely subscribed blog. More recently she’s busy helping other business owners nail their goals…

Continue Reading →

How Professional Service Firms can Differentiate with Story

Tyson Cobb

      EWS Ep #14: How Professional Service Firms can Differentiate with Story In today’s episode my guest is a B2B marketer here in Brisbane, Australia. He’s an inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT where he develops digital & content driven experiences for the business, increasing brand awareness, lead…

Continue Reading →

The Story Cycle Process & Business of Story

Park Howell

      EWS Ep #13: The Story Cycle Process & Business of Story In today’s episode, I want to lift the blindfold for you as we explore how developing, refining and owning your story will bring clarity to your brands adventure. My guest today has been in advertising for 30 years, and has been seriously…

Continue Reading →

Story Structure and the Changing Face of Television

      EWS Ep #12: Story Structure and the Changing Face of Television Today’s guest is a writer, content marketer, passionate wordsmith, and a Canadian who now calls Australia home. Julia Carter is currently undertaking her doctorate studies in creative writing with a focus on screenwriting for serial television. Do you ever get nostalgic…

Continue Reading →

The Hero’s Journey Made Simple

      EWS Ep #11: The Hero’s Journey Made Simple Today is a solo show, and I’m going to breakdown a popular story structure that has been mentioned numerous times by the Engage With Story guests – Joseph Campbell’s, Hero’s Journey. The Hero’s Journey is a pattern of narrative identified by American scholar Joseph…

Continue Reading →

Understanding Story to Build a Tribe

      EWS Ep #10: Understanding Story to Build a Tribe In this episode, my guest and I get into a deep conversation about life and story and it goes in places that took me by surprise. Serendipity has played big part in our relationship over the years and I really enjoyed this chat…

Continue Reading →

Page 4 of 5