How to Write a Good Youtube Description (2021)

When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how

How to do Empathy Mapping (for Marketers)

I believe that one of the most underappreciated and sometimes underutilised concepts for effective marketing is empathy. And in particular, practising cognitive empathy, as a tool for crafting powerful marketing

How to Use Clubhouse (for Video Marketing)

Unless you've been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm.