How to get over the nerves when being on camera?

Video works. So, what’s stopping you doing more video in your digital marketing strategy?  Well, for many people it’s often nerves that get the better of them so in this short post I’m going to share with you my top tips for getting over the nervousness of being on camera. 1. Just Do It. My…

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Top 10 Tips for More Engaging Video Content [INFOGRAPHIC]

TOP 10 TIPS FOR MORE ENGAGING VIDEO CONTENT YouTube is the perfect platform for online videos for lots of reasons, here are three: Every day people watch hundreds of millions of hours on YouTube, generating billions of views It’s the second largest search engine on the internet It provides an analytics interface that allows users…

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Don’t be the one with arrows in your back

Why it is important to take inspiration (and ideas) from others  There’s a saying that goes along the lines of “You can always tell who the pioneers are because they have arrows in their back and are lying face down in the dirt.” When it comes to brainstorming ideas for your online video content –…

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Start with Why: A Digital Marketing Framework

“People don’t buy what you do, they buy why you do it” – Simon Sinek If you haven’t yet seen this powerful TED talk from Simon Sinek then stop reading right now, and go and watch it. At the heart of this powerful presentation is the idea that is at the core of all effective marketing…

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The Democratisation of Information (and how it affects your profession)

There’s no doubt about it. The rise of information technologies and the Internet has brought with it many changes. We now feel closer and more connected to the wider world than we ever have before and today we have at our literal fingertips access to more information in our wirelessly connected smartphone in our pockets…

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Why You Need to Just Be Yourself // Professional Service Firm Marketing

“Be yourself. Everybody else is already taken.”  – Oscar Wilde So, you’ve undoubtedly heard the above quote a few times before but when it comes to online video marketing for professionals no truer words have been spoken. Once you realise that your business, your brand, and the service that you and your team provide your…

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#AskEngage Ep 01  – Is Facebook the Future of Video?

Here it is… the first of my ongoing series of Q & A videos ‘Ask and Engage’ In this weeks episode I’m responding to a question I’m getting a lot at the moment. Is YouTube dead?  Is Facebook Video the Future for Online Video content? The simple answer is… no. YouTube is not dead and…

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5 Tips to just getting started with online video

Here’s a bombshell. Content marketing hinges on one two key things. The first… Is marketing. Have you guessed the second? Yep. Content. Using video in an effective content marketing plan is an incredibly powerful strategy for professionals, niche experts and thought leaders however often the hardest part is in developing great content consistently, effectively and…

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Why You Can’t Just Jump on the Online Video Bandwagon

A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of web video for business.  Seriously, you should have heard this…

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