Why you probably don’t want a Viral video

We’ve all seen them – viral videos with millions of views. Maybe you’re thinking, if only, then success will come. The truth is there’s more to turning a viral video into a success story than meets the eye. But when it comes down to it, do you really want a million + views on your video? Is…

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Why You Can’t Just Jump on the Online Video Bandwagon

A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of web video for business.  Seriously, you should have heard this…

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