Category Archives: Podcast

Engage With Story Podcast Episodes

Top 5 Tips for Better Business Storytelling

  EWS Ep #25: Top 5 Tips for Better Business Storytelling This is a solo episode with Ben Amos where he takes us through his top 5 tips to better business storytelling to engage people to take action. In this episode: Story for a defined audience Story with purpose Story for the medium Story with…

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Startups and Story Marketing

  EWS Ep #24: Startups and Story Marketing In today’s episode,  we’re talking Startups and Storytelling with the awesome Jess Thoms from White Lane Creative. Jess helps brands to articulate their purpose, ideate creativity, and curate community. She works to bring start-up and early stage businesses to life through developing brand strategy, content marketing, and…

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Storytelling for Children… and What We can Learn from Them

  EWS Ep #23: Storytelling for Children… and What We can Learn from Them In today’s episode I’m chatting with a guest who has published 18 picture books and two novels. He is a highly accomplished and awarded author and illustrator from the Sunshine Coast in Queensland. He is Peter Carnavas. Engage With Story often…

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Using Story to Build Stronger Company Cultures

  EWS Ep #22: Using Story to Build Stronger Company Cultures Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar — where he was Chief Operating Officer. He is the…

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Using Story to Attract Your Tribe

      EWS Ep #21: Using Story to Attract Your Tribe My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services sector. She’s…

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The 7 Basic Plots and Your Business Story (Part 2)

      EWS Ep #20: The 7 Basic Plots and Your Business Story (Part 2) Today’s episode is part 2 of a two part series continuing on from last week’s Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004)…

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The 7 Basic Plots and Your Business Story (Part 1)

      EWS Ep #19: The 7 Basic Plots and Your Business Story (Part 1)   Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible…

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LinkedIn and the Power of Professional Storytelling

      EWS Ep #18: LinkedIn and the Power of Professional Storytelling Today’s guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers’ conference. Karen has been described as the ‘LinkedIn Lady’ and her business is Think Bespoke. She’s a teacher, a…

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Baked Beans & Story: A Story Marketing Case Study

      EWS Ep #17: Baked Beans & Story: A Story Marketing Case Study Today is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action…

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Communicating a Brand’s Story through Video

      EWS Ep #16: Communicating a Brand’s Story through Video In today’s episode, I talk with my guest on how he approaches storytelling and video for his clients.  He’s a filmmaker, a speaker, a coach and as he says… a contagiously happy person! He is Ryan Koral. Ryan is an award winning corporate filmmaker and…

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