Category Archives: Podcast

Engage With Story Podcast Episodes

Using Story to Build Stronger Company Cultures

  EWS Ep #22: Using Story to Build Stronger Company Cultures Today’s guest is Mike Ganino. Mike has spent over 20 years in the hospitality industry helping to grow iconic brands like Potbelly Sandwich Shop, Lettuce Entertain You, Yum Brands, Pressed Juicery and Protein Bar — where he was Chief Operating Officer. He is the…

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Using Story to Attract Your Tribe

      EWS Ep #21: Using Story to Attract Your Tribe My guest today is someone who exudes energy and authenticity. She’s had a rich history in the corporate sector owning and running a national media training & recruitment agency, along with a wide ranging career across the sales and training services sector. She’s…

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The 7 Basic Plots and Your Business Story (Part 2)

      EWS Ep #20: The 7 Basic Plots and Your Business Story (Part 2) Today’s episode is part 2 of a two part series continuing on from last week’s Episode 19. In this series we’re unpacking the 7 Basic Plots that Christopher Booker wrote about in The Seven Basic Plots: Why We Tell Stories (2004)…

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The 7 Basic Plots and Your Business Story (Part 1)

      EWS Ep #19: The 7 Basic Plots and Your Business Story (Part 1)   Christopher Booker wrote The Seven Basic Plots: Why We Tell Stories (2004) where he explains that “there are indeed a small number of plots which are so fundamental to the way we tell stories that it is virtually impossible…

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LinkedIn and the Power of Professional Storytelling

      EWS Ep #18: LinkedIn and the Power of Professional Storytelling Today’s guest is LinkedIn Specialist, Karen Hollenbach. I organised this interview with Karen after seeing her present at the Australian Professional Video Producers’ conference. Karen has been described as the ‘LinkedIn Lady’ and her business is Think Bespoke. She’s a teacher, a…

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Baked Beans & Story: A Story Marketing Case Study

      EWS Ep #17: Baked Beans & Story: A Story Marketing Case Study Today is the first of what I plan to be periodic ‘case study’ episodes bringing the best story marketing campaigns, concepts and ideas to you to help you grow and learn more about using story to move people to take action…

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Communicating a Brand’s Story through Video

      EWS Ep #16: Communicating a Brand’s Story through Video In today’s episode, I talk with my guest on how he approaches storytelling and video for his clients.  He’s a filmmaker, a speaker, a coach and as he says… a contagiously happy person! He is Ryan Koral. Ryan is an award winning corporate filmmaker and…

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Building a Blog and a Business through Story

Angela Henderson

      EWS Ep #15: Building a Blog and a Business through Story My guest today is the inimitable, fast-talking, switched-on, well-connected, warm-hearted Canadian, Angela Henderson. She’s the owner of Finlee & Me – an online baby products store & hugely subscribed blog. More recently she’s busy helping other business owners nail their goals…

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How Professional Service Firms can Differentiate with Story

Tyson Cobb

      EWS Ep #14: How Professional Service Firms can Differentiate with Story In today’s episode my guest is a B2B marketer here in Brisbane, Australia. He’s an inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT where he develops digital & content driven experiences for the business, increasing brand awareness, lead…

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The Story Cycle Process & Business of Story

Park Howell

      EWS Ep #13: The Story Cycle Process & Business of Story In today’s episode, I want to lift the blindfold for you as we explore how developing, refining and owning your story will bring clarity to your brands adventure. My guest today has been in advertising for 30 years, and has been seriously…

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