Don’t be the one with arrows in your back

Why it is important to take inspiration (and ideas) from others  There’s a saying that goes along the lines of “You can always tell who the pioneers are because they have arrows in their back and are lying face down in the dirt.” When it comes to brainstorming ideas for your online video content –…

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Start with Why: A Digital Marketing Framework

“People don’t buy what you do, they buy why you do it” – Simon Sinek If you haven’t yet seen this powerful TED talk from Simon Sinek then stop reading right now, and go and watch it. At the heart of this powerful presentation is the idea that is at the core of all effective marketing…

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The Democratisation of Information (and how it affects your profession)

There’s no doubt about it. The rise of information technologies and the Internet has brought with it many changes. We now feel closer and more connected to the wider world than we ever have before and today we have at our literal fingertips access to more information in our wirelessly connected smartphone in our pockets…

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Why You Need to Just Be Yourself // Professional Service Firm Marketing

“Be yourself. Everybody else is already taken.”  – Oscar Wilde So, you’ve undoubtedly heard the above quote a few times before but when it comes to online video marketing for professionals no truer words have been spoken. Once you realise that your business, your brand, and the service that you and your team provide your…

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5 Tips to just getting started with online video

Here’s a bombshell. Content marketing hinges on one two key things. The first… Is marketing. Have you guessed the second? Yep. Content. Using video in an effective content marketing plan is an incredibly powerful strategy for professionals, niche experts and thought leaders however often the hardest part is in developing great content consistently, effectively and…

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Why You Can’t Just Jump on the Online Video Bandwagon

A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of web video for business.  Seriously, you should have heard this…

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