Brand Character Archetypes – The power of knowing who you are in your video marketing

Everyone loves a great character in a story. Whether it be a book, a movie or a TV series – good characters result in good stories. But have you ever thought about what character is best for your online video presence? See, I strongly believe that as and entrepreneur or brand, in order for your marketing…

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How Asking the Right Questions in your Video Strategy will Lead to Sales.

We’re in business to sell stuff right? So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales come from?   Easy. We make sales when we get opportunities.  Perhaps a warm referral from a past client presents an opportunity. A…

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Workshop // Developing Your Online Video Strategy

Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. Check out the recording below of…

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The importance of building subscribers through your video strategy: Top 3 Tips

“Friends, Romans, Countrymen. Lend me your ears” I’m reminded of those memorable words proclaimed by Mark Antony in Shakespeare’s ‘Julius Caesar’ (Act 3: Scene 2), and although your particular online video strategy might not be targeting Romans directly, you are certainly wanting to encourage your audience to ‘lend you their ears’… and their eyes… and…

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#AskEngage Ep 01  – Is Facebook the Future of Video?

Here it is… the first of my ongoing series of Q & A videos ‘Ask and Engage’ In this weeks episode I’m responding to a question I’m getting a lot at the moment. Is YouTube dead?  Is Facebook Video the Future for Online Video content? The simple answer is… no. YouTube is not dead and…

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