10 Tips for LinkedIn Native Video
Tip #1 – Know Your Audience
It's no surprise, right, because we just talked about it when it comes to strategic approach to video, you really need to know who it
Category
Video Strategy
How To Get Started With Personalised Video For Business (Feat. George B Thomas)
A day before the Social Media Marketing World 2020, I got a chance to grab an interview with George B Thomas of Impulse Creative. Together, we talked about the role
Teleprompt Tips – How to Use an Autocue Like a Pro
I’m sure we’ve all seen examples of a teleprompt read badly… but the truth is that for many video creators a teleprompt can be your best friend when it comes
How to Hook Viewer Retention and Keep them Watching (5 Tips)
Do you have the attention span of a Goldfish? Well… apparently you’re not alone. And when it comes to video you know you need to hook your audience's attention quickly
How to Increase Your Video Watch Time Using Open Loops
Back in the 1920s psychologist Kurt Lewin, noticed something that he thought a bit odd. When attending his favourite restaurant and watching the waiters work. He began to see a
Why Establishing Expertise, Authority, and Trust is So Important in Your Video Strategy
There are two factors at play when it comes optimising your video to get them seen by the right people, at the right time online. Audience and Algorithm. In this
Brand Character Archetypes – The power of knowing who you are in your video marketing
Everyone loves a great character in a story. Whether it be a book, a movie or a TV series - good characters result in good stories. But have you ever
How Asking the Right Questions in your Video Strategy will Lead to Sales.
We’re in business to sell stuff right?
So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do
Workshop // Developing Your Online Video Strategy
Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video?
Too often businesses
The importance of building subscribers through your video strategy: Top 3 Tips
“Friends, Romans, Countrymen. Lend me your ears”
I’m reminded of those memorable words proclaimed by Mark Antony in Shakespeare's ‘Julius Caesar’ (Act 3: Scene 2), and although your particular online