In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you about brain science and how powerful it is in video marketing. Knowing a little about how our brains work can have a huge impact on how you engage with clients.
In this episode we cover:
- The three evolutionary stages of the human brain – the reptilian brain, limbic, and neocortex.
- How emotional response overrides logical reasoning
- How powerful the limbic brain is when it comes to influencing decisions.
- The importance of connecting at an emotional level to your target audience.
Links mentioned in the show:
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