Let’s talk about podcasting and the power of long form audio…
Wait, hang on a minute. Isn’t this the Engage VIDEO Marketing Podcast?
Why yes it is… but with now over 2Million audio podcasts published globally and the industry continuing to grow each and every month what role can video play in building and scaling a top ranked podcast?
We’ll find out in today’s show.
Luis Ryan Diaz is an author, podcaster & entrepreneur.. His agency & consultancy, Podcast Domination, helps coaches, consultants and entrepreneurs launch and grow their podcasts with their white glove done for services and step by step mentorship programs. Outside of business, Luis is a die hard Yankees Fan and marketing nerd who loves learning how to move the needle in business and life.
In this episode we cover:
- A short intro to Luis and what he does.
- Why he is podcasting.
- Who should consider launching a podcast.
- How a video can be used to build and grow a podcast.
- An example of a workflow or process.
- What an audiogram is and how it can be used to promote a podcast.
- His recommendation to those looking to be a guest on a podcast.
- The best ways to reach out to the hosts and get featured on the podcast.
- A copy of Luis’ email when he approached me to become a guest for the podcast:
Hey Ben,
(BTW, I recorded a short video intro here.)
I love what you’re doing with Engage Video Marketing Podcast, as an agency owner and podcasters who uses video I’ve appreciated your content around optimizing engagement a ton.
I’d love to be considered for an upcoming episode.
After driving over 6.5 Million Podcast downloads for our podcast clients and launching 60 podcasts in the past 3 years. We’ve had a lot of video creators come in and work with us to help them leverage their video content on audio only platforms successfully.
Some specific strategies we’ve used have helped us land clients on top ten of Apple Podcasts and acquire as much as 25K in new client revenue within weeks of their podcast launching (with zero new content)
Potential topics for discussion include:
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- How to create a top ranked podcast using only repurposed video content with the 10-1-1 method.
- How to go about launching a successful podcast if you’re sitting on a ton of great video content that you want to leverage.
- How to maximize your podcast revenue as an agency or business owner
- Simple video tips and tricks to boost your podcast’s reach
We’ll have great chemistry during our interview. How I know:
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- We’re both agency owners and strategists, which I know is a large portion of your audience, the good thing about that is, thatI understand and have likely experienced their pain points and frustrations.
- We have a similar interview style and audiences, so I understand that your audience is looking for actionable tips they can apply directly to their business and see a measurable ROI
- Also would totally be open to having you on the podcast if you’re open for a swap
I’ve been featured on over 25 podcasts, including:
Other press appearances include:
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- Ad World 2020 – I was invited to speak on Podcast Growth. Where I did a presentation on the Top 5 Ways to Grow Your Podcast
- Pod Fest Masterclass Summit 2020
- Podcast Growth Summit 2020
- International Podcast Day 2020
Plenty more info here if needed.
Being a Podcaster I know it’s annoying when people DO NOT share the episode, don’t worry I’ll be sharing our episode far and wide with my audience.
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- 1200 email subscribers
- 4.5k Facebook Friends
- 1.1k Instagram followers
My 50-word Bio: Luis Ryan Diaz is an author, podcaster & entrepreneur.. His agency & consultancy, Podcast Domination, helps coaches, consultants and entrepreneurs launch and grow their podcasts with their white glove done for services and step by step mentorship programs. Outside of business, Luis is a die hard Yankees Fan and marketing nerd who loves learning how to move the needle in business and life.
Honestly Ben, thanks so much for reading this far! I look forward to hearing from you.
All my best,
Luis
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Luis Ryan Diaz
Founder, Podcast Domination
Author of How To Get Your First 100,000 Podcast Downloads in 100 Days
Host of The Podcast Domination Show: Apple | Spotify | Google Podcasts
