EWS Ep #8: The Story’s in my Bathroom….and What we can Learn from Them


The episode today is taken from 3 stories that stood out to me….in my bathroom. Three stories with similarities and differences that intrigued me so I’m going to take a moment to break them down for you. And discover how these stories from my bathroom can teach us a lesson or two when it comes to brand storytelling in marketing.

Each of these stories belong to 3 different products – a body wash, toilet paper and a shampoo. Yet each of these products are clearly placing great emphasis on story marketing to engage their target market and each in their own way are using story effectively to differentiate and stand out.

In this Episode

  • The underlying story of the Thank You range
  • Why Who Gives a Crap wants to make a difference in the world
  • How Evo are ‘saving ordinary humans from themselves’.


Links in this Episode

Thank You

Who Gives a Crap

Who Gives a Crap crowd-funding video on Indiegogo


Innovate Media

Ben on Twitter