How To Get Started With Personalised Video For Business (Feat. George B Thomas)
A day before the Social Media Marketing World 2020, I got a chance to grab an interview with George B Thomas of Impulse Creative. Together, we talked about the role of personalized videos when it comes to sales in business. Below is a transcription of our interview: Ben: All right guys. I’m here with George […]
Why Establishing Expertise, Authority, and Trust is So Important in Your Video Strategy
There are two factors at play when it comes optimising your video to get them seen by the right people, at the right time online. Audience and Algorithm. In this blog post, I’m going to be sharing how to get these factors in your control and the importance of establishing expertise, authority and trust through […]
4 Steps to Defining A Strategy for your Online Video Marketing
… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the […]
The importance of building subscribers through your video strategy: Top 3 Tips
“Friends, Romans, Countrymen. Lend me your ears” I’m reminded of those memorable words proclaimed by Mark Antony in Shakespeare’s ‘Julius Caesar’ (Act 3: Scene 2), and although your particular online video strategy might not be targeting Romans directly, you are certainly wanting to encourage your audience to ‘lend you their ears’… and their eyes… and […]