How to Find Your Target Audience for Video Marketing

It’s pretty simple. Any marketing, whether it be video marketing or otherwise, we’ll miss the mark if you have no idea who you’re trying to reach with your message. So, the critical first step when you’re getting started with video marketing for your business is to clearly identify your target audience, and that’s what I’ll […]

5 Reasons Why Your Business Needs to Start Video Marketing in 2021

Let’s cut to the chase. If your business isn’t using video marketing, then you’ve got to keep reading because you are leaving money on the table. In this article, I’m going to be sharing with you five super compelling reasons why your business needs to start video marketing right now. So are you using video […]

3 Videos Your Business Needs

When you’re creating a video marketing strategy for a business, the end goal is sales right? So why not make every video about selling? When we consider that people make decisions based on emotion first, then that becomes clear. After all, selling can often feel like a slap in the face unless we build a […]

Feel Think Do Approach for Video Marketing

In marketing good content strategy really comes from simply understanding the human that you’re trying to reach. B2B, B2C, it really doesn’t matter. It’s all about the person and ultimately the goal is to move someone to take some sort of action. I kind of likened it to dating. For entrepreneurs, business owners or non-marketers, […]

Personal Branding in Video Marketing for Your Business

It’s not your brand, it’s your people: Why personal branding matters Not so long ago marketing was all about creating great brand awareness and connection. But in our socially interconnected online world, you’ve got to be ready to move beyond the brand and allow YOU or YOUR PEOPLE to be front and centre… Why? Let’s […]

Hire a Video Professional or DIY – The Cost Vs Quantity Inverse Rule

When you’re planning on doing video for your business you tend to be faced with two immediate choices… can we do this ourselves? Or should we hire a professional videographer? And the answer my friend is simply not black and white, there is no one right or wrong answer. However, in this article I’m going […]

Video Strategy for Business – 7 Questions to Ask

When you’re planning out a video strategy for your business, it’s easy to get overwhelmed and either not take action as a result or take the wrong action, which fails to get results. So in this article, I’m going to share with you 7 simple questions that you can ask yourself so that you can […]

How To Get Started With Personalised Video For Business (Feat. George B Thomas)

A day before the Social Media Marketing World 2020, I got a chance to grab an interview with George B Thomas of Impulse Creative. Together, we talked about the role of personalized videos when it comes to sales in business. Below is a transcription of our interview: Ben: All right guys. I’m here with George […]

Teleprompt Tips – How to Use an Autocue Like a Pro

I’m sure we’ve all seen examples of a teleprompt read badly…  but the truth is that for many video creators a teleprompt can be your best friend when it comes to producing content consistently, quickly and confidently. Teleprompters or Autocues – whatever you like to call them. They can take a bit of practice to […]