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Understanding Leverage in Video Marketing with Ben Amos -   Become a Patron   Leverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains. As a business […]
How Businesses Are Using Video into 2023 – Survey Results with Ben Amos -   Become a Patron   What do 344 business content marketers think about using the power of video as we move into 2023? Well, let’s find out! In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is […]
Creating More Sales With Video Marketing with Ben Amos -   Become a Patron   So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale.  But where do sales really come from and how can video marketing influence this? In today’s episode, I’m taking things back to first principles for your video marketing, as we […]
How to Become an Elevated Entrepreneur with Chris Ducker -   Become a Patron   Let me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business. You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, […]
Building Confidence As a Video Strategist with Cass Daniels -   Become a Patron   To really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your […]
Mastering Video Optimisation Part 2 – Algorithm with Ben Amos -   Become a Patron   One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money. The importance of getting video optimisation right simply can’t be ignored, and in this episode […]
Mastering Video Optimisation Part 1 – Audience with Ben Amos -   Become a Patron   In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation. Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation […]
Why Most Video Testimonials Suck with Casey Hill -   Become a Patron   Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer.  They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what’s the secret to gathering, and communicating […]