Hire a Video Professional or DIY – The Cost Vs Quantity Inverse Rule

When you’re planning on doing video for your business you tend to be faced with two immediate choices… can we do this ourselves? Or should we hire a professional videographer? And the answer my friend is simply not black and white, there is no one right or wrong answer. However, in this article I’m going […]

Video Strategy for Business – 7 Questions to Ask

When you’re planning out a video strategy for your business, it’s easy to get overwhelmed and either not take action as a result or take the wrong action, which fails to get results. So in this article, I’m going to share with you 7 simple questions that you can ask yourself so that you can […]

How to Present on Camera – 6 Practical Tips!

Let’s cut to the chase… You want practical tips so you can learn to present well on camera, overcome your fears and communicate your message? In this article, it’s all about practical tips that will make your on camera presentation better. And remember, practice DOES make perfect, so get started and you WILL get more […]

Why you need to be Blogging Your Vlogs

So text is out and video is in. But don’t be too quick to send those scripts to your trash can. Check out the video above for a quick video strategy tip for you. And it’s all about why you can’t ignore text blogging when you’re shifting priority to video blogging or vlogging. You see, […]

4 Steps to Defining A Strategy for your Online Video Marketing

4 steps to an online video strategy

… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the […]

How long should my online video be?

How long should my online video be?

I’m sure you’ve experienced one of those presentations where it’s boring you to tears, but you know that if you get up and leave, someone who matters is going to notice. Perhaps you’ve considered faking an important phone call? Or when really desperate – an elaborate plan to come down with an unexpected illness??   […]

The ‘So that’ method for telling your brand’s true story

So, why should people buy from you? It’s an important question to ask for anyone in business, and a critical one for anyone responsible for marketing a business to truly understand. But how should this question really be answered in order to tell the most compelling brand story, and more effectively engage your ideal customer […]

Workshop // Developing Your Online Video Strategy

Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. Check out the recording below of […]

The Bad First Date (or how NOT to do video marketing)

  She sits… waiting. Glancing nervously at the clock on the wall of the affordable but just a little-bit-fancy Italian restaurant she is anticipating a great night but is always wary of how these things can sometimes turn out. She’s been here before.  Nicely dressed and with some extra attention paid to her makeup, she’s […]

How to Stand out in a Low Touch / High Tech Economy

I’m in my mid 30’s and sure that’s not that old, however increasingly I’m feeling the impact of time, and in particular the idea that things just aren’t the way they used to be. I remember buying a computer back in the early 90’s. Dad and I went to a local electronics retailer and we […]