8 Tips for Better Video Interviews
In my over 12 years as a video producer and after producing over 150 interview podcast episodes let me tell you i’ve learned a thing or two about interviewing people on camera and in particular how to ensure that you get what you need for your edit. So in this article, I’m going to share […]
Personal Branding in Video Marketing for Your Business
It’s not your brand, it’s your people: Why personal branding matters Not so long ago marketing was all about creating great brand awareness and connection. But in our socially interconnected online world, you’ve got to be ready to move beyond the brand and allow YOU or YOUR PEOPLE to be front and centre… Why? Let’s […]
Video Strategy for Business – 7 Questions to Ask
When you’re planning out a video strategy for your business, it’s easy to get overwhelmed and either not take action as a result or take the wrong action, which fails to get results. So in this article, I’m going to share with you 7 simple questions that you can ask yourself so that you can […]
How to Send Videos in Email (3 ways)
Whether it’s for an email newsletter, 1;1 prospecting, a sales email, customer support or just sending a video to your mum… getting your video included properly into your email can be frustrating. In this video I’m sharing my favourite three ways to get your video seamlessly included in the body of your email so that […]
How To Get Started With Personalised Video For Business (Feat. George B Thomas)
A day before the Social Media Marketing World 2020, I got a chance to grab an interview with George B Thomas of Impulse Creative. Together, we talked about the role of personalized videos when it comes to sales in business. Below is a transcription of our interview: Ben: All right guys. I’m here with George […]
Teleprompt Tips – How to Use an Autocue Like a Pro
I’m sure we’ve all seen examples of a teleprompt read badly… but the truth is that for many video creators a teleprompt can be your best friend when it comes to producing content consistently, quickly and confidently. Teleprompters or Autocues – whatever you like to call them. They can take a bit of practice to […]
How to Hook Viewer Retention and Keep them Watching (5 Tips)
Do you have the attention span of a Goldfish? Well… apparently you’re not alone. And when it comes to video you know you need to hook your audience’s attention quickly in order to get them watching and keep them watching. The Hook – the hook in your video is those critical opening seconds, in which […]
How to Increase Your Video Watch Time Using Open Loops
Back in the 1920s psychologist Kurt Lewin, noticed something that he thought a bit odd. When attending his favourite restaurant and watching the waiters work. He began to see a pattern in which it seemed that when orders were unpaid, tabs still open, the waiter had a better ability to remember what the order consisted […]
How Asking the Right Questions in your Video Strategy will Lead to Sales.
We’re in business to sell stuff right? So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales come from? Easy. We make sales when we get opportunities. Perhaps a warm referral from a past client presents an opportunity. A […]
4 Steps to Defining A Strategy for your Online Video Marketing
… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the […]