How to Use Clubhouse (for Video Marketing)
Unless you’ve been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm. So in this article, I’m going to be sharing with you my thoughts on potentially how you can use Clubhouse to leverage in a video […]
Understanding Video Analytics in a Video Strategy
“What gets measured, gets managed” – awesome quote, Peter Drucker! So when it comes to managing your video marketing strategy, what are you measuring to determine your success? When it comes to your video marketing strategy, the amount of data, the metrics that are available to you can be pretty darn overwhelming. For many businesses […]
How to Send Personalised Video Messages for Business (and get a 98% open rate)
When it comes to sending video for sales, prospecting, customer service or even internal comms in your business getting your message delivered and actually opened, or clicked can be the hardest part. So, what if there was a way to get a 98% open rate when sending a video? Let me tell you how. Psst… […]
Hire a Video Professional or DIY – The Cost Vs Quantity Inverse Rule
When you’re planning on doing video for your business you tend to be faced with two immediate choices… can we do this ourselves? Or should we hire a professional videographer? And the answer my friend is simply not black and white, there is no one right or wrong answer. However, in this article I’m going […]
Video Strategy for Business – 7 Questions to Ask
When you’re planning out a video strategy for your business, it’s easy to get overwhelmed and either not take action as a result or take the wrong action, which fails to get results. So in this article, I’m going to share with you 7 simple questions that you can ask yourself so that you can […]
How to Write a Killer YouTube Video Script
Okay, so you want to know how to write a killer YouTube Video script to engage your audience, get them watching… keep them watching and grow your channel? Well, my advice around this has changed over the years so in this article I’ll be breaking down what I consider best practice for writing and structuring […]
How to Present on Camera – 6 Practical Tips!
Let’s cut to the chase… You want practical tips so you can learn to present well on camera, overcome your fears and communicate your message? In this article, it’s all about practical tips that will make your on camera presentation better. And remember, practice DOES make perfect, so get started and you WILL get more […]
How To Get Started With Personalised Video For Business (Feat. George B Thomas)
A day before the Social Media Marketing World 2020, I got a chance to grab an interview with George B Thomas of Impulse Creative. Together, we talked about the role of personalized videos when it comes to sales in business. Below is a transcription of our interview: Ben: All right guys. I’m here with George […]
Teleprompt Tips – How to Use an Autocue Like a Pro
I’m sure we’ve all seen examples of a teleprompt read badly… but the truth is that for many video creators a teleprompt can be your best friend when it comes to producing content consistently, quickly and confidently. Teleprompters or Autocues – whatever you like to call them. They can take a bit of practice to […]
How to Hook Viewer Retention and Keep them Watching (5 Tips)
Do you have the attention span of a Goldfish? Well… apparently you’re not alone. And when it comes to video you know you need to hook your audience’s attention quickly in order to get them watching and keep them watching. The Hook – the hook in your video is those critical opening seconds, in which […]