How to Increase Your Video Watch Time Using Open Loops
Back in the 1920s psychologist Kurt Lewin, noticed something that he thought a bit odd. When attending his favourite restaurant and watching the waiters work. He began to see a pattern in which it seemed that when orders were unpaid, tabs still open, the waiter had a better ability to remember what the order consisted […]
Brand Character Archetypes – The power of knowing who you are in your video marketing
Everyone loves a great character in a story. Whether it be a book, a movie or a TV series – good characters result in good stories. But have you ever thought about what character is best for your online video presence? See, I strongly believe that as and entrepreneur or brand, in order for your marketing […]
Why you need to be Blogging Your Vlogs
So text is out and video is in. But don’t be too quick to send those scripts to your trash can. Check out the video above for a quick video strategy tip for you. And it’s all about why you can’t ignore text blogging when you’re shifting priority to video blogging or vlogging. You see, […]
How Asking the Right Questions in your Video Strategy will Lead to Sales.
We’re in business to sell stuff right? So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales come from? Easy. We make sales when we get opportunities. Perhaps a warm referral from a past client presents an opportunity. A […]
4 Steps to Defining A Strategy for your Online Video Marketing
… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the […]
How long should my online video be?
I’m sure you’ve experienced one of those presentations where it’s boring you to tears, but you know that if you get up and leave, someone who matters is going to notice. Perhaps you’ve considered faking an important phone call? Or when really desperate – an elaborate plan to come down with an unexpected illness?? […]