Go from “just another video producer” to a video strategist to deliver better results for your clients, make more money and grow your business. If you don’t LOVE the course within 30 days you’ll get your money back – guaranteed.
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Buzzwords or Boring Modules to Suffer Through
Lessons to Develop Video Strategy Mastery
In Revenue Generated for Video Businesses
Money Back Guarantee (Seriously)
A framework I can use when designing and applying a strategy. This is invaluable and many times better than whatever I’d come up with myself.
Big thank you to Ben for your help in making this possible. While there’s still much more I have to get it fully implemented across our business, This is a GREAT first success.
I’m now more confident as a video strategist. Having gone through the course and learnt it, the course is taught in such a structured way and each bit builds on the next bit, I think it works really well.
You’ve worked hard to build a business you’re proud of, so it’s only natural to feel frustrated when the quality of your work doesn’t translate to new clients and more revenue.
You want to create videos that deliver the greatest impact, but maybe your clients just can’t see the true value that video can bring. I don’t blame you if you’re frustrated when the videos you work hard to create end up going nowhere, collecting dust on YouTube, unnoticed on the barely-seen corner of your clients websites or failing to deliver needle-moving results.
It might be tough to admit, but the truth is that a pretty-looking video won’t bring back repeat customers. Most video production businesses create great looking videos – you’re likely doing the same. But chances are you already know your eye-catching videos aren’t giving clients the results they want right now…
You’re a pro when it comes to shooting, editing and all the fun stuff. But your clients don’t care about what editing software you use or how many frames per second you shoot at. Attracting higher paying customers and earning more money comes down to whether or not your videos are helping clients achieve their business goals.
No matter how dedicated you are to your craft, how cutting-edge your equipment, or how eye-catching your showreel, you’ll never be the first choice unless you can find a way to move your mindset from “I create videos” to “I solve problems”.
If you’re answering “YES” to ANY of these questions, you might need help.
And you feel increasing pressure to discount your prices just to compete with newer cameras or flashier showreels…
And it’s disheartening to see your content gathering dust (and collecting no views) on YouTube or a client’s website…
And that means hearing “No” from prospects when deep down you know you could help them…
And the painful truth is that you don't know if what you’re offering is strategic or even delivering value…
And the nagging voice whispering “you don’t know if this video will work” is a confidence killer…
And the overwhelming amount of courses and content online makes your head spin…
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(and I’ve Been Where You Are)
Let’s be honest, you could be filling your spare time watching YouTube videos, listening to podcasts, or browsing endless free resources online – odds are, you already have.
My Video Strategist Masterclass (VSM) isn’t a collection of theory-based modules or a regurgitating snoozefest of what you’ll find online. It’s based on my decades of real-world experience and millions in revenue generated to help you make a real difference for your clients.
I’ve spent my entire career (literally) educating others. From my former life as a film and media teacher to founding my own video production company and currently hosting one of Australia’s leading video marketing podcasts (250,000+ downloads and counting)…
I’ve been there, done that and filmed a strategy-first video to prove it.
Now, I’m sharing my real-world expertise to help video business owners like YOU maximise your impact and deliver more value to your clients so you can build long-term relationships, make more money and enjoy the lifestyle you’ve always wanted.
I’ll show you how to create a unique, high-value ‘strategy first’ video production business built around strategic outcomes for your clients from conception to cut. You’ll discover the secret to attracting clients not just for the quality of your work (which is already awesome I’m sure), but the value you provide.
With accredited video strategist status (and logo) rights, you’ll have the entire framework, practical experience and a proven point of difference to offer services your competition simply can’t match.
Whether you’ve recently transitioned from freelancer to full-time business owner or you’re highly experienced but hitting a frustrating plateau after years in the industry, this exclusive Masterclass can help.
The Accredited Video Strategist Program takes the strategy-first frameworks and templates provided in the Video Strategist Masterclass and supports you to apply real-world execution to bring these services to life in your business.
The VSM provides the concepts and theory you need to go from invisible to irresistible by shifting from content creation to strategic production. You’ll have everything you need to start confidently delivering value through video so whether you want to charge more for your services, nurture high-value relationships, attract profitable retainer clients or scale your business on your terms – you can.
If you’re stuck competing on price because other video producers have newer equipment that turns client’s heads, it’s easy to get frustrated.
The VSM gives you the knowledge and clarity of video strategy concepts to confidently showcase your value before you film a single frame. I’ll show you how to attract clients for the value you bring, not the price you charge, so you can stress less about your next job.
As a video producer, chances are you’re passionate about creating content that ticks the right engagement boxes – but you’re obsessed with more than metrics.
The VSM will show you how to develop a strategy-first mindset to ensure the content you create delivers real-world, tangible and measurable results whether you’re helping your clients position their brands, drive social engagement, increase sales, create awareness or any other objective they’ve trusted you with.
We’ve all been there – pitching to a client or an entire marketing department with a persistent lack of confidence over whether what you’re selling will really move the needle on their business goals.
With the VSM you’ll learn how to apply a clear video strategy framework that outlines the direct path from A to B. You’ll feel supremely confident in your services and help clients understand the value you bring which means they’ll say “YES” more often.
It’s frustrating going up against dozens of competing video businesses only to be dismissed as “just another videographer”.
The VSM can help you stand out as a video strategy expert no matter what you point your camera at so you can own your market whether you film videos for small businesses, enterprise organisations, personal brands, eCommerce stores or any of the hundreds of niches in between.
You want to bring in more work and grow your business, but when your revenue stagnates (or slides backwards) it’s easy to feel defeated.
The VSM gives you a clear path forward to deliver measurable, effective video content that clients love. When you give clients what they want, it’s easy to boost revenue, grow your profits and expand your operations.
Odds are you started your business to enjoy more control in your life – not work extra hours putting out fires and trying to convince clients your videos can do more than look good on screen.
With the VSM, you’ll learn how to position your business in a way that attracts regular clients, charge for your consulting expertise and secure high-paying retainer clients so you can experience financial freedom and freedom of time in the way you’ve always wanted.
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*Only takes 2 hours per week
The Video Strategist Masterclass breaks down my complete framework for designing and implementing an effective video strategy for a business.
Explained in a way that makes sense with no boring classroom-style learning and designed to help you confidently and creatively pitch video strategy to your clients, you’ll walk away with the same concepts, knowledge and framework that’s generated over $1 million in revenue for my own video strategy agency.
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PLEASE NOTE: This Masterclass is for video producers serious about becoming confident video marketing strategists. If you are not looking to dramatically differentiate your business, participate in a supportive, members-only community or believe that a great video is just about “looking good”, it may not be right for you.
The VSM is an online program built around 7 core modules designed to help you develop the mindset and confidence you need to deliver video strategy services to your clients.
As a member of this exclusive program, you’ll receive all the training and support you need to become a confident video strategist. Plus, you’ll unlock instant and LIFETIME access to the resources and insider knowledge you need to develop powerful video strategy services.
Take advantage of our flexible payment plans to make sure you don’t miss out on this exciting opportunity!
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The exclusive Video Strategist Masterclass is designed to guide you through the concepts of a complete video strategy funnel whether you’re pitching or producing content. With zero fluff and an allergy to buzzwords, this is the backbone of your new video strategy services.
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By the end of this program you will have your first video strategy client or be well on your way to landing one.
A framework I can use when designing and applying a strategy. This is invaluable and many times better than whatever I’d come up with myself.
Big thank you to Ben for your help in making this possible. While there’s still much more I have to get it fully implemented across our business, This is a GREAT first success.
I’m now more confident as a video strategist. Having gone through the course and learnt it, the course is taught in such a structured way and each bit builds on the next bit, I think it works really well.
Clients come to you not only for the quality of your work but for the results they know you’ll get so you can stress less about money and focus on running your business.
Clients accept your guidance and expertise from the start without frustrating pushbacks or questions so you can work seamlessly and swiftly to get the job done without frustration.
Clients recognise and choose your business not just for eye-catching creative but for powerful video marketing solutions so you enjoy higher project values and greater financial freedom.
Clients fully understand your vision and end goal, (instead of judging you on your equipment) so you enjoy repeatable, sustainable revenue streams from business owners who “get” you.
I’m confident you’ll love the Video Strategist Masterclass. But, if for any reason you’re not satisfied with the value within the first 30 days (yep, risk-free for a month) I’ll refund 100% of your enrollment fees. No questions asked.
Nothing to lose. A profitable, fulfilling business to gain.
Get started with the Full Video Strategist Masterclass OR
Secure your spot in the next Accreditation Program (and get instant access to the Masterclass included)
Peace of mind with a 30-day, 100% money-back guarantee. I’m with you on this journey, and if it’s not the right fit you’ll get your money back, no questions asked.
Limited numbers as this is a small group program only. Starting February 2024
Keep struggling with ‘Imposter Syndrome’ when pitching to clients (if you manage to land on their radar at all). Keep injecting your passion, time and energy into video content that gathers dust on client’s websites or gets views without results. Keep losing clients to new video production companies with flashier showreels or the latest gear (I’m not far off there, am I?).
Apply to the risk-free Video Strategist Masterclass tailored to video producers in your exact position and start delivering real results through your video content. Discover how to stand out, attract regular high-paying clients, and enjoy the financial freedom you’ve always wanted by delivering videos that drive ROI. Finally, enjoy the business and lifestyle you’ve been dreaming of.
If you’re ready to think strategically about the content you create and become a confident video strategist so you can differentiate your video business, deliver a greater impact, and make more money, now is your chance. Click the button below to join the Masterclass OR Accreditation Program and take the first step becoming a confident video strategist.
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*I’m here for your success