How to do Empathy Mapping (for Marketers)

I believe that one of the most underappreciated and sometimes underutilised concepts for effective marketing is empathy. And in particular, practising cognitive empathy, as a tool for crafting powerful marketing of any sort. In this article, I’m going to walk you through a super valuable exercise that you can do with your team or with […]

How to Use Clubhouse (for Video Marketing)

Unless you’ve been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm. So in this article, I’m going to be sharing with you my thoughts on potentially how you can use Clubhouse to leverage in a video […]

The Key Trait for Good Video Marketers

What is the number one trait for good video marketers? That’s what we’ll find out in this article. After 12 years running my video production company, more than 7 years as a video marketer and now having worked with and trained over 100 other video marketers in my Online Video Strategy Blueprint Course, I believe […]

How to Find Your Target Audience for Video Marketing

It’s pretty simple. Any marketing, whether it be video marketing or otherwise, we’ll miss the mark if you have no idea who you’re trying to reach with your message. So, the critical first step when you’re getting started with video marketing for your business is to clearly identify your target audience, and that’s what I’ll […]

5 Reasons Why Your Business Needs to Start Video Marketing in 2021

Let’s cut to the chase. If your business isn’t using video marketing, then you’ve got to keep reading because you are leaving money on the table. In this article, I’m going to be sharing with you five super compelling reasons why your business needs to start video marketing right now. So are you using video […]

Understanding Video Analytics in a Video Strategy

“What gets measured, gets managed” – awesome quote, Peter Drucker! So when it comes to managing your video marketing strategy, what are you measuring to determine your success? When it comes to your video marketing strategy, the amount of data, the metrics that are available to you can be pretty darn overwhelming. For many businesses […]

Social Media Video Sizes and Ratios

When you’re thinking about repurposing video content specifically for native use on social media platforms, sometimes it can be very confusing as to which ratio you should be using. In other words, what size should the video be? You’ve got vertical video, square video, horizontal video. You’ve got all sorts of sizes of video in […]

How to Create a YouTube Auto-Subscribe Link (from your website)

When you’re building your YouTube channel, you definitely want to be telling people about it everywhere. And how would it be if you had  one easy to remember URL that you could share that would not only send people to you YouTube channel, but ask them to subscribe in just  one click. I’m going to […]

3 Powerful Techniques for Speaking to Camera Naturally

In this article, I’m going to share with you 3 quick tips for speaking to camera naturally. One of the hardest things when you start a YouTube channel or when you start using video for your business is actually mastering the skill of speaking directly to camera. Now, not every video you need to be […]