EWS Ep #44:  4 Brand Story Prompts

In today’s solo episode, we’re going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling.

Back in episodes 19 & 20, I unpacked Christopher Booker’s 7 Basic Plots for Stories in general. But today, we’ll just discuss the top four of these to create your own brand stories.


In this episode:

  • Noting key moments of your life that can become part of the stories – both personal & professional
  • Story types
    • Journey
    • Adversity
    • Origin
    • Awakening
  • Examples of entrepreneur’s stories using these types.


Links mentioned in the show:

Episode 19

Episode 20

The Seven Basic Plots: Why We Tell Stories

Episode 8