EWS Ep #44: 4 Brand Story Prompts
In today’s solo episode, we’re going to talk about 4 of the most popular brand story types. And how you can think about these to prompt your own brand storytelling.
Back in episodes 19 & 20, I unpacked Christopher Booker’s 7 Basic Plots for Stories in general. But today, we’ll just discuss the top four of these to create your own brand stories.
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In this episode:
- Noting key moments of your life that can become part of the stories – both personal & professional
- Story types
- Journey
- Adversity
- Origin
- Awakening
- Examples of entrepreneur’s stories using these types.