In this episode, I share with you my full funnel video strategy framework which has been a game-changer for our business and the clients we work with. This has been the heart of my online video strategy agency for the last 3 years.
In this episode
- What is the Full Funnel Video Strategy Framework?
- Simon Sinek – Start with the Why: Golden Circle Principle
- The idea of a marketing funnel
- 4 Main Goals of the customer journey and aligning these stages to the different parts of the funnel
- The 4 areas/stages to focus on, what it is and your goals for each stage: Awareness Phase – Emotional end, Consideration Phase, Purchase Phase – Rational end, Advocacy Stage
- 4 Goals: Brand Positioning, Social Engagement, Conversions, Delight
- Sneak peek on Episode 59 about supercharging your YouTube channel growth with Justin Brown from Primal Video