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In this week’s episode of the Engage Video Marketing Podcast, I’m going to share with you about brain science and how powerful it is in video marketing. Knowing a little about how our brains work can have a huge impact on how you engage with clients. 

In this episode we cover:

  • The three evolutionary stages of the human brain – the reptilian brain, limbic, and neocortex.
  • How emotional response overrides logical reasoning
  • How powerful the limbic brain is when it comes to influencing decisions.
  • The importance of connecting at an emotional level to your target audience.

Links mentioned in the show:

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