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In this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses.

In this episode we cover:

  • 3 Aspects to a Successful Video Course:
    • Audience
      • Who are you helping?
      • Understanding your audience needs and style
    • Content
      • Designing your content
      • The power of a framework
      • The Post-it Note Method
      • Methods for producing your video course 
        • Live webinar series
        • Voice over and slides
        • DIY video production
        • Professional video production
      • Learner engagement
      • Technology and platforms
        • The use of learning management system or a course hosting platforms
    • Marketing
      • Messaging
      • Monetisation
      • Beta testing
      • Promotion and launching

Links mentioned in the show:

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