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In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.

In this episode we cover:

  • The learnings I’ve gained about:
    • Thumbstop ratio (3sec view / impressions)
    • Retention / Thruplays
    • CTR / CTP Click to purchase
    • CPA & AOV
    • AAC
    • ROAS

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email

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