Become a Patron

 

Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer. 

They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action.

So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode.

In this episode we cover:

  • A short intro to Casey and Bonjoro.
  • Why most testimonials / reviews suck.
  • What makes for an effective testimonial.
  • Why video is more effective than text reviews.
  • Why video quality matters.
  • How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured.
  • How Bonjoro’s new testimonials tool supports people to do this.
  • Where in the customer journey he recommends businesses request reviews.
  • How testimonials can be used once we have them.
  • How people can take a look at Bonjoro and try it for themselves.

Links mentioned in the show:

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

Ben Amos LinkedIn

Ben Amos Instagram

Ben Amos Twitter

Rate the Engage Video Marketing Podcast on iTunes

Join our 'Foundations' course free

Learn how to get your Online Video Strategy started the right way with the free course.

Powered by ConvertKit