EWS Ep #38:  Why You’re Not the Hero of Your Own Brand Story

In today’s short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story.

You are not the hero of your story.


In this episode:

  • Heroes are flawed
  • WIIFM not WIIF Them
  • Can your brand ever be positioned as the hero

Links mentioned in the show:

Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.