EWS Ep #38: Why You’re Not the Hero of Your Own Brand Story
In today’s short episode, I address a common error so many businesses I see are making when marketing their brand, or communicating their brand story.
You are not the hero of your story.
In this episode:
- Heroes are flawed
- WIIFM not WIIF Them
- Can your brand ever be positioned as the hero
Links mentioned in the show:
Free 3 part video course ‘Foundations – by Engage Video Marketing’. Click here for instant access to get started.