In this episode of the podcast, I’m going to break down my recommended programming strategy for businesses to make the most of their YouTube content to drive business growth.
We’ll unpack how to plan out an overall mix of content for a YouTube channel to engage the right audiences and drive actual business results.
In this episode we cover:
- The YouTube Programming Strategy suggested by Google (and how my programming strategy reframes this for business)
- 3 types of video content to plan for in your content strategy: (Noticed, Nudged, and Needed)
- Example of each types of video content
Links mentioned in the show:
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