Feel Think Do Approach for Video Marketing
In marketing good content strategy really comes from simply understanding the human that you’re trying to reach. B2B, B2C, it really doesn’t matter. It’s all about the person and ultimately the goal is to move someone to take some sort of action. I kind of likened it to dating. For entrepreneurs, business owners or non-marketers, […]
10 Tips for LinkedIn Native Video
Tip #1 – Know Your Audience It’s no surprise, right, because we just talked about it when it comes to strategic approach to video, you really need to know who it is that you’re trying to market to. You need to know your audience. You can’t just market on LinkedIn or create content for LinkedIn […]
How To Get Started With Personalised Video For Business (Feat. George B Thomas)
A day before the Social Media Marketing World 2020, I got a chance to grab an interview with George B Thomas of Impulse Creative. Together, we talked about the role of personalized videos when it comes to sales in business. Below is a transcription of our interview: Ben: All right guys. I’m here with George […]
Why Establishing Expertise, Authority, and Trust is So Important in Your Video Strategy
There are two factors at play when it comes optimising your video to get them seen by the right people, at the right time online. Audience and Algorithm. In this blog post, I’m going to be sharing how to get these factors in your control and the importance of establishing expertise, authority and trust through […]
Brand Character Archetypes – The power of knowing who you are in your video marketing
Everyone loves a great character in a story. Whether it be a book, a movie or a TV series – good characters result in good stories. But have you ever thought about what character is best for your online video presence? See, I strongly believe that as and entrepreneur or brand, in order for your marketing […]
Why you need to be Blogging Your Vlogs
So text is out and video is in. But don’t be too quick to send those scripts to your trash can. Check out the video above for a quick video strategy tip for you. And it’s all about why you can’t ignore text blogging when you’re shifting priority to video blogging or vlogging. You see, […]
The ‘So that’ method for telling your brand’s true story
So, why should people buy from you? It’s an important question to ask for anyone in business, and a critical one for anyone responsible for marketing a business to truly understand. But how should this question really be answered in order to tell the most compelling brand story, and more effectively engage your ideal customer […]
Workshop // Developing Your Online Video Strategy
Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. Check out the recording below of […]
The Bad First Date (or how NOT to do video marketing)
She sits… waiting. Glancing nervously at the clock on the wall of the affordable but just a little-bit-fancy Italian restaurant she is anticipating a great night but is always wary of how these things can sometimes turn out. She’s been here before. Nicely dressed and with some extra attention paid to her makeup, she’s […]
Why You Need to Just Be Yourself // Professional Service Firm Marketing
“Be yourself. Everybody else is already taken.” – Oscar Wilde So, you’ve undoubtedly heard the above quote a few times before but when it comes to online video marketing for professionals no truer words have been spoken. Once you realise that your business, your brand, and the service that you and your team provide your […]