3 Reasons Why We Encourage Personal Brands for Business
Not so long ago marketing was all about creating great brand awareness and then the sales would follow. But in a digital first, post-pandemic world, smart businesses are moving beyond the brand and allowing you and your people to be front and centre. So, in this article I’m going to be exploring one of the […]
Personal Branding in Video Marketing for Your Business
It’s not your brand, it’s your people: Why personal branding matters Not so long ago marketing was all about creating great brand awareness and connection. But in our socially interconnected online world, you’ve got to be ready to move beyond the brand and allow YOU or YOUR PEOPLE to be front and centre… Why? Let’s […]
Why You Need to Just Be Yourself // Professional Service Firm Marketing
“Be yourself. Everybody else is already taken.” – Oscar Wilde So, you’ve undoubtedly heard the above quote a few times before but when it comes to online video marketing for professionals no truer words have been spoken. Once you realise that your business, your brand, and the service that you and your team provide your […]