How to do Empathy Mapping (for Marketers)

I believe that one of the most underappreciated and sometimes underutilised concepts for effective marketing is empathy. And in particular, practising cognitive empathy, as a tool for crafting powerful marketing

How to Use Clubhouse (for Video Marketing)

Unless you've been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm.

The Key Trait for Good Video Marketers

What is the number one trait for good video marketers? That's what we'll find out in this article. After 12 years running my video production company, more than 7 years as

Understanding Video Analytics in a Video Strategy

“What gets measured, gets managed” - awesome quote, Peter Drucker! So when it comes to managing your video marketing strategy, what are you measuring to determine your success? When it comes

Social Media Video Sizes and Ratios

When you're thinking about repurposing video content specifically for native use on social media platforms, sometimes it can be very confusing as to which ratio you should be using. In