3 Videos Your Business Needs
When you’re creating a video marketing strategy for a business, the end goal is sales right? So why not make every video about selling? When we consider that people make decisions based on emotion first, then that becomes clear. After all, selling can often feel like a slap in the face unless we build a […]
Feel Think Do Approach for Video Marketing
In marketing good content strategy really comes from simply understanding the human that you’re trying to reach. B2B, B2C, it really doesn’t matter. It’s all about the person and ultimately the goal is to move someone to take some sort of action. I kind of likened it to dating. For entrepreneurs, business owners or non-marketers, […]
Make an Awesome YouTube Custom Thumbnail Design for Free
When it comes to YouTube we all know how important that video thumbnail is. So definitely don’t use that auto-generated thumbnail and don’t muck around with Photoshop. In this article, I’m going to share with you how to create an awesome video custom thumbnail using just Canva for FREE. If you’re doing anything on YouTube, […]
8 Tips for Better Video Interviews
In my over 12 years as a video producer and after producing over 150 interview podcast episodes let me tell you i’ve learned a thing or two about interviewing people on camera and in particular how to ensure that you get what you need for your edit. So in this article, I’m going to share […]
Personal Branding in Video Marketing for Your Business
It’s not your brand, it’s your people: Why personal branding matters Not so long ago marketing was all about creating great brand awareness and connection. But in our socially interconnected online world, you’ve got to be ready to move beyond the brand and allow YOU or YOUR PEOPLE to be front and centre… Why? Let’s […]
Hire a Video Professional or DIY – The Cost Vs Quantity Inverse Rule
When you’re planning on doing video for your business you tend to be faced with two immediate choices… can we do this ourselves? Or should we hire a professional videographer? And the answer my friend is simply not black and white, there is no one right or wrong answer. However, in this article I’m going […]
Video Strategy for Business – 7 Questions to Ask
When you’re planning out a video strategy for your business, it’s easy to get overwhelmed and either not take action as a result or take the wrong action, which fails to get results. So in this article, I’m going to share with you 7 simple questions that you can ask yourself so that you can […]
How to Send Videos in Email (3 ways)
Whether it’s for an email newsletter, 1;1 prospecting, a sales email, customer support or just sending a video to your mum… getting your video included properly into your email can be frustrating. In this video I’m sharing my favourite three ways to get your video seamlessly included in the body of your email so that […]
How to Write a Killer YouTube Video Script
Okay, so you want to know how to write a killer YouTube Video script to engage your audience, get them watching… keep them watching and grow your channel? Well, my advice around this has changed over the years so in this article I’ll be breaking down what I consider best practice for writing and structuring […]
How to Present on Camera – 6 Practical Tips!
Let’s cut to the chase… You want practical tips so you can learn to present well on camera, overcome your fears and communicate your message? In this article, it’s all about practical tips that will make your on camera presentation better. And remember, practice DOES make perfect, so get started and you WILL get more […]