In this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton.
A little bit about Therese:
When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her. Therese knows how to speak to brands to secure collaborations, contras, partnerships and sponsors, so they can grow.
Early in her career, she convinced Jeep, Sesame Street and United Colors of Benetton to become licensing partners and manufactured under their brands, using the power of partnerships to create a global business.
She wrote her first book SWAP! Marketing without money to help brands secure partnerships – sharing all her best secrets. It’s proving pretty popular and has become an Amazon best seller, won three Gold Medals and was awarded the ABLE 2022 Book of the Year.
If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com
Rate the Engage Video Marketing Podcast on iTunes
Transcript of the Interview: ** Note: the following transcript was generated by AI and therefore may contain some errors and omissions.
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Marketing without money?
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Sounds good to me.
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In this episode of the Engage Video Marketing Podcast, we’ll find out the secret to one of the most powerful marketing strategies that any business can tap into, often without spending a cent.
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Are you ready?
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Let’s dive in.
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G’day and welcome back to the Engage Video Marketing Podcast.
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This is episode 287.
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I’m Ben Amos and I’m on a mission to grow confident video strategists.
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So I’m so glad that you’re here joining me in this episode.
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So today’s episode is basically a masterclass in one of the most powerful marketing strategies that businesses can use today.
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And my guest, well, she wrote the book about it.
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We’re talking partnerships.
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And I know there are going to be a few ideas sparked as we learn more today.
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Therese Tarlington is the partnerships queen.
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When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to her.
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Therese knows how to speak to brands to secure collaborations, contras, partnerships, and sponsors so that they can grow.
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See, early in her career, she convinced Jeep, Sesame Street, and United Colors of Benetton to become licensing partners and manufacture under their brands.
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using the power of partnerships to therefore create a global business.
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She wrote her first book, Swap, Marketing Without Money, to help brands secure partnerships, sharing all her best secrets in that book.
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So we’re going to be talking today about partnerships of all types,
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from big brand deals right down all the way down to collaborations with businesses in your local network.
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So there’s something in this episode for everyone.
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So without further ado, let’s just dive in and let me introduce you to Therese Tarlington.
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Therese, welcome to the podcast.
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Thank you, Ben.
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It’s such a great pleasure to be here.
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Well, I’m glad that you decided to join us.
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We actually met in person recently at Kate Toon’s event down in Sydney, which we had Kate on the show probably a handful of weeks back.
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So for those who listened to that episode, that’s what brought us together, Therese.
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And you told me a little bit about what you do, and I thought that’s
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really interesting and I know my audience is going to be interested in hearing what you have to share as well and you’ve written the book about it as I mentioned in the introduction.
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But before we get into talking about partnerships in marketing, I’d love to know what got you into marketing and maybe tell us a little bit of your story.
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Fantastic.
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So Ben, I started out in marketing a really long time ago.
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So I was one of these lucky people who actually found my craft quite early.
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I went and studied marketing and then started working in marketing while I was at uni.
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And in that journey, it was, you know, really early.
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One of my first marketing jobs was actually at Phillips and they created the CD-R, the recordable CD.
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I mean, gosh, that’s like a thousand years ago, right?
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And through that, I fell in love with product marketing.
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It’s something that I really enjoy.
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And from that, I had an idea about having my own business and I started manufacturing products overseas as well, which was an amazing journey where I really kind of found, which we’ll talk about, but I found my passion for partnerships because I was able to do licensing deals that really helped me elevate and propel my business into quite a few countries.
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So since I’ve sold that company and I work with a lot of different kind of business owners, and so my passion is really about crafting people’s stories, like why we buy from people we know, like and trust.
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and brands to me are just, you know, people.
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There’s people behind those brands and I really want to make sure that they come alive and also that it’s, you know, it’s hard out there so to actually collaborate together.
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But for me this has really been, marketing has been my discipline, my professional craft,
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But it’s also been a really big passion of mine as well.
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And so I’ve been able to work for some really big global companies and then work in my own companies to actually build this career.
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Yeah, awesome.
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Thanks for sharing.
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So you mentioned there, you know, partnerships and initially the licensing deals that you got with your earlier businesses.
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And when was it in your story that you realized that this idea of partnerships in business or in marketing was so powerful?
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Can you take us back to that time and maybe that realization that you had at that time?
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Yeah, sure Ben.
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So for me it was, I saw a product, it was a Jeep, as in Jeep the vehicle, had done a collaboration with Colcraft and Colcraft is a really huge manufacturer of baby products in the US.
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And so together they had created a Jeep baby stroller.
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Now, I didn’t have kids yet, but I saw this product which combined my two loves, which was branding and babies.
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And at that stage, there wasn’t any branded baby products in the Australian marketplace.
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So I convinced Colcraft to give me the rights to sell the product in Australia.
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And it was, I bought the product in and I did kind of my first collaboration, my first partnership, unbeknownst to me, when I took the sample into Jeep, the head office in Australia, and I showed them the Jeep baby stroller.
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And I met with the PR manager who was just about to go on maternity leave.
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And she turned around to me and she said, I love these.
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These are fantastic.
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How about I do your PR and you give me a stroller?
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And I said, oh my gosh, yes, that would be great.
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I would love to do that.
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Now, she got me in every newspaper and magazine across the country, everywhere from the Financial Review to men’s magazines, to home magazines, baby, everything in between, New Idea.
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And that attention got me into my first retailer, which was Target.
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And when the products were in Target, then I got a phone call one day, and it was from Huggies.
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And so Huggies gave me a call and they said, we’ve seen your stroller.
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We think it’s fantastic.
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And it actually has given us an idea.
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What we want to do is put together a competition for mother and baby to win a Jeep.
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And what we’d love to do is work with you.
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If you would just give us a few prizes, a few strollers that we could give away as prizes.
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then we will do everything.
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We will put your product on the side of every nappy box in the country, all the point of sale, we’ll take care of all the advertising, we’ll promote it out and it’s only going to cost you a few strollers.
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So that blew my mind and it actually blew up my business.
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So
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I was just operating from my spare bedroom at home and that exposure won.
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I mean, from what is marketing?
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Marketing is reach.
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You know, marketing is credibility and it’s about differentiation.
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I mean, they’re the three great things about what partnerships deliver.
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And so it was able to deliver me this amazing reach where all of a sudden it got me in front of
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you know, thousands of parents.
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It gave me the credibility of being united with a brand like Huggies that parents trusted.
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And it differentiated me.
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It made me stand out amongst my competitors.
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And you’re probably thinking, like, I don’t get it.
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Like, why would Huggies want to do a promotion with you?
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You’re like this tiny person out of your second bedroom.
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And the reason is like partnerships create conversation.
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There’s only so many ways that Jeep, you know, sorry, that Huggies can talk about nappies, right?
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Yeah.
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So they got linked to a trending brand that was in the media, that parents were talking about, that was really topical and on trend.
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And I got, as I said, what I got from it, I got a whole new
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round of customers who didn’t even know that I existed.
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And I got exposure and that helped me get into a whole lot of new retailers.
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So that was my first like my first big bang into partnerships.
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And so I was I was hooked from that moment on that power of actually working with another brand who’s got the same customer as you and creating something amazing for them.
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but the brand, you know, you’re not competing, you’re just, you’re complimenting, you’re just giving the customer a better outcome.
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Yeah, I love that story.
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Such a powerful example of exactly what we’re here to talk about today, which is the idea of tapping into those partnerships for creating marketing in a very powerful way without spending a lot of money.
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Your tagline or byline of your book is marketing without money.
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And that’s really, I think, the power of partnerships when done right.
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Is that right according to you?
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Yes.
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Absolutely.
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And that’s the power of it.
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I mean, it’s almost the secret sauce in marketing.
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We know, I mean, even I guess right now in this marketplace, it’s all about digital, it’s all about content.
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And we feel like we have to be always on and always doing content, constantly creating content.
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But I guess my experience from so many years of doing partnerships is that when you talk about your products, yep, kind of interesting.
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But when somebody else talks about your product, it’s way more powerful, right?
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Like we listen, we ask our friends, hey, where should I go?
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What restaurant should I go to?
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And what products should I buy?
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And where are you going on holidays?
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And as humans, we love interacting with other people and asking for their opinions.
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So as a consumer, when we’re working with other brands, if another brand is saying, oh my gosh, here’s this other brand and you should totally love them and use them and like them because of all these reasons, then it just elevates that content so much further.
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And, and I think for me, like I’ve done lots of collaborations where I’ve had, you know, Facebook ads that I’ve been running about a company.
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So for example, the company had a competition running ads about the competition.
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So add one and two was, uh, you know, a company that I worked with that I loved and they actually created some content and said, Hey, you should totally enter this competition.
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And that ad was about 10 times more effective than my enter my competition ad because somebody else who had credibility that people loved was actually talking about, hey, you know, hey, I’ve just seen this, you should totally take a look at it.
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Yeah, awesome.
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So when you talk about partnerships, the way you describe it there, I think there’s the potential for, for listeners to think of that like influencer marketing, right?
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Like, so using someone else to talk who has an audience that you want to reach to talk about your, your brand or your product.
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Is there a differentiation in your mind between what you refer to as partnerships and what would typically be called influencer marketing?
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Yes.
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Great question, Ben.
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Absolutely.
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So influencer marketing, brilliant marketing campaigns, amazing.
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But I guess an influencer is usually a person who has influence in usually one area.
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So they might have an amazing Facebook following, Instagram following, TikTok following,
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So they are instrumental in a certain area of creating a change or recommendations.
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And so they use their authority or their credibility to influence us to do something.
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Amazing, I’ve used influencer marketing a lot and it is brilliant.
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The difference between that and brand partnership marketing or strategic marketing partnership
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is as a brand, we have loads of things in our toolkit.
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So as a brand, you might have a physical location, you would have like a database, you would have obviously social campaigns, but you could have a sales force, you could actually have accredited programs that you run within an industry, you would have leadership within maybe to meet a safety code, you have personalities within the companies, different types of staff,
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specialties more so than that.
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So as a brand, as a company, we have a whole lot of assets that we can draw on to help our customers have a great experience.
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So it could be even if you were like an e-commerce company, then obviously you’ve got your website and your digital platform, but you’re physically sending out product
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to ship to a customer.
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Those boxes are amazing real estate.
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Those boxes are an opportunity to do collaborations on steroids.
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If you’re actually a service provider, you’re actually going out and meeting people.
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You might be part of amazing networks, chambers, groups, associations.
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You might write for magazines.
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You have a whole lot of credibility and assets that is not just one platform.
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So when we talk about the difference between influencer and brand, brand is where I’m, you know, influencer you would usually pay for and an influencer is I will give you money and you will create content in your own voice, but talk about my product.
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And when we go to a brand, we say, how can we create this amazing experience for our mutual customer and use everything in our toolkit to make sure it’s amazing for that customer?
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Yeah.
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And that’s the difference.
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Yeah, I love it.
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Nice and clear.
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Thanks for sharing that.
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In your book, you refer to three different types of partnerships that brands can take advantage of.
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So, can you give us a quick description of those three different types and how they’re different and maybe examples of the kinds of businesses that might use that type of partnership?
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Absolutely.
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So, there’s three main
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types.
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The first one is when you use your product or your service and you collaborate with another brand.
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The second one is where you use your IP or your knowledge and you create a digital collaboration.
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And the third is when you create an in-person experience.
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So kind of product, digital, in-person.
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And so some examples of that would be so when you put a product
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or like two products or a product and a service together.
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So two products could be a great example is when Four Pillars Gin and GoTo Skincare came together and they created the new GoTo Gin.
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So limited edition, it had go-to gins, you know, peach branding color.
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And so it had the flavor and the, you know, the graphic around it was this peach color.
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So it incorporated both their brands.
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They created a capsule collection, sold out within minutes and it’s done.
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And that’s the one that we see a lot when we actually are going into, you know, supermarket or anything else.
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So that’s when we see
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you know, gay time biscuits, or we see different types of brands actually come together and create that product.
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The next one is when you use your product with a service.
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So for example, if there was an interior designer, so a professional service, and they collaborated with a furniture company, that would be when you actually have a product and a service.
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And a great example of that is Jono Fleming is an interior designer, and he did a collaboration with Globe West Furniture, which is a brand of furniture that interior designers love.
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And they created a campaign where Jono actually wrote articles, created videos, created content on the big decisions that consumers had to make that they always had this kind of buyer’s remorse about.
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What size rug is right for that dining room?
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And how much light do I need in a bedroom?
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And what shape lounge is best for this space?
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So he created the content.
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That content was then shared with all of his audience.
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Globe West then used it within their organization, not only in a digital way, but actually created in-person events where Jono actually helped their VIP customers pick that rug.
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and they used it within an education.
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So they had a program where you actually could learn how to do it.
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And so they used it around the point of sale in the stores as well.
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So that’s a great example of a service and a product.
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From a digital point of view, this is when you could collaborate with
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an organisation or another brand and so two of my favourites, so one is an association, so Zara is a consultant and she is a building biologist and she creates healthy homes.
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So she did a collaboration with the Australian Institute of Architects and created workshops about how to choose healthy building products.
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that hundreds of architects actually jumped onto and really wanted to learn about.
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So for the Australian Institute of Architects, they had a gap.
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They didn’t have anybody that could talk about this topic that was in demand.
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And they didn’t have someone that was not biased.
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So they could get a product company to talk about their products.
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But obviously, you know, they’re only talking about that one product where she was talking about all the different products.
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So that gave Australian Institute of Architects this really, they’re a member association, and so it gave them members something that they actually needed.
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They get CPD points to throw their accreditation, so it helped them from a learning point of view.
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And Zara, as a small business, actually got a heap of leads, and now she’s working with all these different architects on projects where the prerequisite is a healthy build.
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Yep.
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And so when you mentioned that being a digital… I’ll give you another one, Ben.
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Just a bit of clarification on that.
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You mentioned these being digital partnerships.
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In that case, was that like a webinar and that sort of content partnership?
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Is that what you’re referring to?
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Or was that like in-person workshops?
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Or is that moving into that experience one that we’re going to get to?
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Great question.
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So that was a webinar.
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Okay.
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but it absolutely could have been in-person events in each different state.
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And so that’s, you’re spot on when you talk about that in terms of all of these things you can, you know, you can take across different mediums.
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So you could, for example, you could start with a webinar and actually test the appetite of the market.
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And then you could roll that into a physical in-person experience.
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And I have another example of that kind of digital just from a multiple brand perspective.
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So a couple of mates got together.
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One was the gentleman and he actually takes the idea of the book out of your head and makes it into a Word document, your book.
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Next person is an accountability coach, keeps you on track.
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Next guy was actually a publisher, takes the Word document and actually makes it into a book.
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And they teamed up with three other mates, which was a photographer, because you need a headshot on your book, a videographer who actually captured an amazing book trailer, which I’m sure many of your listeners do as well.
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and the other one was a physical like printer that actually made the paperback like made it into a physical book you could hold in your hand.
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Now these six mates all had the same customer which was somebody who wanted to write a book.
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Authors that were writing a book or had just written a book or who wanted to buy who wanted to write a book and so all of them have that same customer but none of them compete.
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Now they created a competition where they actually
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gave away kind of $5,000 worth of value.
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Each contributed $5,000 worth of value.
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So the total prize pool was a $30,000 book writing and publishing package.
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which is amazing, right?
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So the customer gets this ultimate win.
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And in this customer, the digital content that was produced was about why all these elements were important.
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And they had the credibility of all these other professionals to work with.
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So that was a competition.
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It could have been a webinar series.
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It could have been a podcast series.
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It could have been an in-person, you know, weekend workshop.
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Come and learn everything you need to know about writing a book in one weekend.
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But the, the output of that is an incredible database of their ideal customers that they can each market to individually for their service.
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So it creates an amazing asset that they can all use.
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Yeah.
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Yeah.
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Fantastic.
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So I think the third one we need to touch on as well, which is experiences, and maybe we’ve kind of touched on that, but is there a, is there more clarity to provide around that?
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For sure.
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So these are my favorite.
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An in-person experience tops everything else because when we actually come to an event, when it’s an in-person event, we remember everything.
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We remember how it feels, the sound, the smells, the tastes, everything about it.
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And so an in-person experience is always the most impactful.
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And some examples of that are, you know, a friend of mine is actually an artist.
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She has a new collection coming out.
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And so she actually did a collaboration with a restaurant.
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And so they decided to get together.
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So they promoted in the restaurant and they promoted in the gallery and also out to their databases that they were creating a one night only event.
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So you could come to the restaurant and you could meet Lara, the artist.
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Her art was all over the restaurant, so you could actually get up close and really see it in person.
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And Salvatore, who was the head chef, was so inspired by Lara’s artwork that he created a signature dish you could only get on that one night.
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So the result of that was that Lara sold a whole lot of paintings to people that she didn’t know that the restaurant had actually bought in.
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And Lara bought in a whole heap of people that then knew about the restaurant, loved the food, had the best time ever and promised to become regulars.
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But I guess in terms of for the people who are listening today, I mean, there’s so many amazing events
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that are in person where you could be part of that event.
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And for example, just say you created a 20 second LinkedIn video for every person who actually came up to you.
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And then of course, if they come up to you, well, you need to send them the video, right?
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So then by creating that video, then you get your email address and then they’re actually pushing it out.
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And of course, you’re going to ask them to actually credit you for creating that video when they share it on LinkedIn or Instagram or which other platform as well.
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So one, you’ve got a whole database of people who’ve just got a small taste of your service, your style, your professionalism.
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And also you’ve got user generated content almost because you’ve actually got your quality, your video that’s being pushed out to their audiences and they’re promoting your name.
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Yeah, I love that.
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That’s great.
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A great practical example that, you know, anyone can use from today as well.
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I want to steer things now into some more of that practical element because I think people watching and listening are probably fired up a bit and ideas are probably bouncing around much like it is in my head right now about things that you can do in your own business or for your clients.
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But I’d love to know how do you decide on kind of
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where to go for partnerships that fit your brand and your goals as a business?
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Is there some criteria you look forward to make sure that there’s a good fit both ways?
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Because I guess it needs to be beneficial to both sides of that partnership, right?
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Yes, absolutely.
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If it’s only one-sided, it’s sponsorship, right?
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Or it’s advertising.
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If it’s only one side, then one side needs to pay.
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So it needs to be equal or
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or at least balanced.
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So when you start to look at partnerships as part of your kind of marketing strategy, then really it’s about kind of, you know, three things, which is, you know, marketing, so it’s reach.
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So who has got the reach that you need, that you can collaborate with.
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Credibility is the second one.
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So credibility, it might be around, so for example,
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for everyone listening, maybe you are the official videographer for South by Southwest, something like that.
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So it could be around an event that would put you on the map, give you a head start to actually get some new deals because of the credibility of that name.
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And the third is around differentiation.
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So what could you do to actually put yourself and your service together that would actually make you stand out from your competitors?
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Now, when we as small business owners, when we’re trying to wear all the hats, it’s hard, right?
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I totally get it.
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And so just like I’ve been with my husband for a very long time, 20 something years,
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I won’t say how many.
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And, you know, he is he is amazing.
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Right.
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But I but I also have, you know, my family and I also have my best girlfriends and I also have, you know, work people that I adore.
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So don’t try to find, you know, the perfect person that’s going to deliver every single thing to you in one collaboration.
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So when you’re starting out, it’s really good to kind of identify what
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you know, what’s one thing, what’s one objective that you would like to get done?
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And then you look for a partner that could help you just achieve that one objective.
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Yeah.
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For example, you might actually create some video content where you, where it might be around a target audience.
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So say you were in the real estate, like homewares, building, real estate, so something around a house, a physical house where you’re filming, whether it’s the products or materials or the lifestyle, but around a house.
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then you would probably find a whole lot of brands that actually would not compete with you but would actually be in that area that could give you reach, credibility, or differentiation.
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So that might be that you, if you were a videographer in that home space, then you might team up with a stylist or you might team up with a buyer’s agent.
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And so it could be a whole heap of people that are in that kind of customer journey that can then, that partner can then elevate your name, can actually push your name out and give you differentiation from your competitors.
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So, and as I said, that all that could be fashion or that could be music or it could be whatever is your, your field, your niche.
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Then who else is actually talking to that customer?
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who comes before or after you.
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So it might be, just say you’re in home, then it might be a stylist who is before you.
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So actually doing collaborations with the stylist where then you’re actually photographing their work, then they will start recommending you because you make them look good.
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But it also could be that you guys team up together and actually talk about the five ways to style or things like that.
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So when you’re looking for a partner, so again, just really simply, when we’re looking for a partner, we’re looking for what is our objective and do we want reach, credibility or differentiation and who, what other brands that have the same customer as you, which other brands could deliver one of those three objectives for you.
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Yeah, I love that.
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And, you know, I think the key thing that I’m, I’m taking from that is partnerships don’t need to be these big brand collaborations that we talked about at the top of the episode, but for a small business out there or a service provider, it’s, it’s really, it can be just something quite organic and natural with other service providers or businesses that serve the same niche or the same audience around you, but looking for ways to be strategic about that partnership
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And, you know, and planning for it, not just hoping that someone else is going to refer people to you because I don’t know, you, you like them.
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Right.
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So be strategic about it and planning for what is the activity?
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What is the partnership activity that we can do together for both of our audiences?
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That is a win-win for both.
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Right.
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Yes, absolutely.
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So it has to be almost a three-way win.
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So it’s like, how does the customer win and then how can you both win at the same time?
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So what is the experience that you could give?
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So just in that last, so if you were actually going to real estate agents as a videographer and a stylist, and so we will make the house look good, we will get it ready and the product, the beautiful video will be created.
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So that’s even better for that real estate agent because then they don’t have to find two people.
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The two people are working together to create that perfect outcome for that customer.
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So that is absolutely what we’re trying to do.
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And then, as I said, it’s around when I say it’s about balance.
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Otherwise, it’s one sided and it’s advertising.
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It might be that
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somebody has something, it’s like, what do you need?
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What haven’t you got?
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What’s your strength?
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And what somebody else is lacking?
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So, just recently, I just put two brands together, which was one was a furniture brand.
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And so they were talking to me about
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doing a launch in Brisbane and actually, you know, booking a hotel and just, you know, booking a room and putting their furniture into this room and inviting all the interior designers to come and see them.
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And I’m also working with another client who is an artist and they have just done some really amazing work and so are really elevating
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He’s very much elevating him as an artist in the industry, but he does not know any interior designers at all.
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So I was like, hang on, I’ve got an idea.
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Why don’t you guys work together?
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So why don’t we put your furniture in his gallery with his art?
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One, the furniture is going to make the art look amazing.
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and vice versa.
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So then the painting, the artworks are going to make the furniture look amazing.
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You’ve already got physical space.
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So as an artist, his asset was obviously his space, the gallery space.
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And the furniture brand, their asset was in their incredible relationships with interior designers.
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So the database,
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So what does one brand have that the other brand doesn’t?
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And how can they create this amazing experience?
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So they had an exhibition.
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They invited all the interior designers.
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The interior designers obviously got to see the artwork.
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And so that was great and the furniture brand didn’t have to hire an awful hotel room that was really cold.
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They actually got a really beautiful environment that was really welcoming.
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And so what did it cost them?
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It cost them a couple of bottles of champagne and some cheese and biscuits.
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That’s it.
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So who are the brands that actually that you could collaborate with?
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And so when I’m saying, yeah, it’s about balance.
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So what do they both get out of it?
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And so they both got something great out of it, but it might not be the same thing.
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So one got to meet interior designers that they didn’t know, and one got to use a space that they didn’t have to pay for.
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Yeah, I love it.
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But it’s a win, win, win all around.
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So that’s fantastic.
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Totally, a three-way win.
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So that’s the ultimate when you can have a three-way win.
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Yeah, absolutely.
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So, you know, Justine, as we wrap up here a little bit, Therese, so what would you say for someone who’s listening and maybe they are that smaller business or maybe they represent a bigger brand or a marketing for a bigger brand as well, like what would you say is kind of the action to take away from this episode to maybe
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try and identify the right partners for them.
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What would be the next steps that you would suggest someone does if they’re thinking of exploring this marketing approach?
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Sure.
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So the first thing is you probably already have a whole load of brands that are already referring you.
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So natural word of mouth, people are saying, Oh, you should definitely use this videographer.
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You should definitely use this person.
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So
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That is a referral.
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Great, right?
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Absolutely.
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And we love referrals.
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But what if we could take that referral and actually make it into some marketing material so that referral was like a little sprinkle of breadcrumbs all over the internet so then people could find you.
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So it wasn’t just relying on somebody actually saying your name out loud.
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It was actually
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it was digitally done.
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So the first thing I’d say is like, who are you already working with?
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Like, who do you have great relationships with that you can actually, you know, strike up a conversation, what I call a curious conversation.
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And you say, hey, I know I’m always referring you, you’re always referring me.
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What if we actually got together and just created some content around this?
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So people could find us both.
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What if we created a competition, a collaboration, an event, something where we can both gain from it?
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And the output of that would be either emails, content, it could be a collaboration, it could be the credibility.
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So as I said, it could be the reach, the credibility or the differentiation.
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And what you will find is,
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Most of small business owners, we’re doing it all, right?
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As I said, we wear all the hats and it’s quite lonely.
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So one, it’s actually more fun to do marketing with mates.
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And two, it will deliver a better outcome because you’re having somebody else talk about your brand.
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00:38:39,928 –> 00:39:02,032
And so what I would absolutely say for you to do is pretty much grab a pen and look at who you’re already kind of working with that you could create something a little bit more, when I say formal, something that actually creates a whole lot of assets that is more than just somebody saying your name out loud.
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And that’s the first step.
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00:39:03,252 –> 00:39:09,213
I mean, I work with lots of brands who actually, and we take them through, you know, who would be a great,
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reach partner who would be a great credibility partner who would be a great differentiation partner so you can make more margin.
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00:39:17,215 –> 00:39:24,938
I look at like what are all the assets that you’ve got and when I say assets I just mean as a business we have a huge amount of things that we
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we just sit on, we probably don’t even realize that we’ve got.
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And so how do you kind of pitch, like what could you show that is in your toolkit to another brand to see what’s in their toolkit, to see that, you know, well, I’ve got this and you’ve got this, maybe we could come together and actually create something interesting, chat worthy, shareable, you know, that would give us something that we’re both wanting.
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So I want more followers, you want a database.
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00:39:55,323 –> 00:39:56,744
Therese, thank you so much.
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This has been an amazing episode.
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So many takeaways.
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I’ve taken so many notes myself about how I can utilize partnerships in my own business.
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So I assume our listeners have taken away a lot for themselves today as well.
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00:40:09,548 –> 00:40:15,030
So just as we wrap up here, can you maybe mention a little bit about your book?
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Where can we get your book?
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What the title of your book is and how would you like people to connect with you further if they want to maybe connect and learn more about partnerships for their business?
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Well, if you are interested in swap marketing without money, you can find it on Amazon, where it’s available in a paperback, a Kindle and an audio book.
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So whatever your flavour is.
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And then you can find me, Therese Tarlington.
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I’m the only one in the world.
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So you can find me on all the social platforms just under my name.
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00:40:50,739 –> 00:40:53,021
Tarlington doesn’t have a G in it, just for that.
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and absolutely I would love to work with anybody one-on-one who actually wants to really scope out your partnership potential and really unlock who those brands could be that you could collaborate with in the next year to really, really elevate your business.
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00:41:12,589 –> 00:41:19,252
So thank you Ben, it has been a real pleasure speaking with you today and I appreciate your time.
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00:41:19,752 –> 00:41:22,093
Therese, thank you so much for joining me today.
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00:41:22,093 –> 00:41:23,134
It has been awesome.
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00:41:23,134 –> 00:41:24,614
Thank you very much.
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00:41:24,614 –> 00:41:27,716
Thanks again to Therese for joining me on this episode.
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We did have a few technical issues in the recording of this episode, but hopefully it’s all come out well in the edits.
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But I certainly got a lot of value from what she shared today and it sparked a whole bunch of ideas for me, both for my own business and for some of our clients as well.
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And I hope it did for you too.
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I’d love to know if you’ve got value from this episode.
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Leave a comment below if you’re watching on YouTube and let me know what you took away from this episode.
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And if you’re listening to the podcast, wherever you listen to podcasts, just email me ben at engage video marketing.com and we can start a conversation there.
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00:41:59,388 –> 00:42:01,049
So thank you for joining me for this episode.
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I hope you got a lot of value.
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All the links to
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Teresa’s book and so on that you can find in the show notes page at engagevideomarketing.com slash 287.
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And I’ll be back with you next week for another episode of the Engage Video Marketing Podcast.
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See you then.
