The 7-Minute Video Marketing Plan for Business
Creating a video marketing strategy for a business, shouldn’t be complicated, but it should be necessary. You see, without a video strategy, you could be investing time, effort, and budget into creating the wrong videos for the wrong audience and using them in the wrong way. And that’s not good for any. So, let’s make […]
How to Clarify Your Brand Marketing Message: The 1-4-1 Method
Have you ever been in one of those awkward situations at a business networking event perhaps where someone comes up to you and says, “So, what do you do?” Do you have an answer? Is it clear, do you scramble around to try and find the words and explain the complexity of what you do […]
How to Get Video Content Ideas for Business
When it comes to doing video marketing for your business, one of the biggest hurdles is actually coming up with effective ideas for video that are going to move the needle for your business. So in this article, I’m going to share with you five super simple ways to come up with effective ideas for […]
Understanding Video Analytics in a Video Strategy
“What gets measured, gets managed” – awesome quote, Peter Drucker! So when it comes to managing your video marketing strategy, what are you measuring to determine your success? When it comes to your video marketing strategy, the amount of data, the metrics that are available to you can be pretty darn overwhelming. For many businesses […]
How to Present on Camera – 6 Practical Tips!
Let’s cut to the chase… You want practical tips so you can learn to present well on camera, overcome your fears and communicate your message? In this article, it’s all about practical tips that will make your on camera presentation better. And remember, practice DOES make perfect, so get started and you WILL get more […]
10 Tips for LinkedIn Native Video
Tip #1 – Know Your Audience It’s no surprise, right, because we just talked about it when it comes to strategic approach to video, you really need to know who it is that you’re trying to market to. You need to know your audience. You can’t just market on LinkedIn or create content for LinkedIn […]
How to Hook Viewer Retention and Keep them Watching (5 Tips)
Do you have the attention span of a Goldfish? Well… apparently you’re not alone. And when it comes to video you know you need to hook your audience’s attention quickly in order to get them watching and keep them watching. The Hook – the hook in your video is those critical opening seconds, in which […]
Why Establishing Expertise, Authority, and Trust is So Important in Your Video Strategy
There are two factors at play when it comes optimising your video to get them seen by the right people, at the right time online. Audience and Algorithm. In this blog post, I’m going to be sharing how to get these factors in your control and the importance of establishing expertise, authority and trust through […]