Personal Branding in Video Marketing for Your Business
It’s not your brand, it’s your people: Why personal branding matters Not so long ago marketing was all about creating great brand awareness and connection. But in our socially interconnected online world, you’ve got to be ready to move beyond the brand and allow YOU or YOUR PEOPLE to be front and centre… Why? Let’s […]
Why Establishing Expertise, Authority, and Trust is So Important in Your Video Strategy
There are two factors at play when it comes optimising your video to get them seen by the right people, at the right time online. Audience and Algorithm. In this blog post, I’m going to be sharing how to get these factors in your control and the importance of establishing expertise, authority and trust through […]