3 Videos Your Business Needs
When you’re creating a video marketing strategy for a business, the end goal is sales right? So why not make every video about selling? When we consider that people make decisions based on emotion first, then that becomes clear. After all, selling can often feel like a slap in the face unless we build a […]
10 Tips for LinkedIn Native Video
Tip #1 – Know Your Audience It’s no surprise, right, because we just talked about it when it comes to strategic approach to video, you really need to know who it is that you’re trying to market to. You need to know your audience. You can’t just market on LinkedIn or create content for LinkedIn […]
Why Establishing Expertise, Authority, and Trust is So Important in Your Video Strategy
There are two factors at play when it comes optimising your video to get them seen by the right people, at the right time online. Audience and Algorithm. In this blog post, I’m going to be sharing how to get these factors in your control and the importance of establishing expertise, authority and trust through […]
The 5 things I learnt from my Facebook Live Video Challenge
Throughout the month of August 2016, I set myself the challenge of doing a Facebook Live video broadcast every day in order to really test out the platform, see what works and what doesn’t and most importantly gain confidence in my own ability to present live on camera. On day 31 my broadcast served as a summary of […]