10 Tips for LinkedIn Native Video

Tip #1 – Know Your Audience It’s no surprise, right, because we just talked about it when it comes to strategic approach to video, you really need to know who it is that you’re trying to market to. You need to know your audience. You can’t just market on LinkedIn or create content for LinkedIn […]

4 Steps to Defining A Strategy for your Online Video Marketing

4 steps to an online video strategy

… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the […]

5 Tips to just getting started with online video

Here’s a bombshell. Content marketing hinges on one two key things. The first… Is marketing. Have you guessed the second? Yep. Content. Using video in an effective content marketing plan is an incredibly powerful strategy for professionals, niche experts and thought leaders however often the hardest part is in developing great content consistently, effectively and […]