Feel Think Do Approach for Video Marketing
In marketing good content strategy really comes from simply understanding the human that you’re trying to reach. B2B, B2C, it really doesn’t matter. It’s all about the person and ultimately the goal is to move someone to take some sort of action. I kind of likened it to dating. For entrepreneurs, business owners or non-marketers, […]
Hire a Video Professional or DIY – The Cost Vs Quantity Inverse Rule
When you’re planning on doing video for your business you tend to be faced with two immediate choices… can we do this ourselves? Or should we hire a professional videographer? And the answer my friend is simply not black and white, there is no one right or wrong answer. However, in this article I’m going […]
Video Strategy for Business – 7 Questions to Ask
When you’re planning out a video strategy for your business, it’s easy to get overwhelmed and either not take action as a result or take the wrong action, which fails to get results. So in this article, I’m going to share with you 7 simple questions that you can ask yourself so that you can […]
4 Steps to Defining A Strategy for your Online Video Marketing
… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the […]
The ‘So that’ method for telling your brand’s true story
So, why should people buy from you? It’s an important question to ask for anyone in business, and a critical one for anyone responsible for marketing a business to truly understand. But how should this question really be answered in order to tell the most compelling brand story, and more effectively engage your ideal customer […]
Workshop // Developing Your Online Video Strategy
Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. Check out the recording below of […]
The Bad First Date (or how NOT to do video marketing)
She sits… waiting. Glancing nervously at the clock on the wall of the affordable but just a little-bit-fancy Italian restaurant she is anticipating a great night but is always wary of how these things can sometimes turn out. She’s been here before. Nicely dressed and with some extra attention paid to her makeup, she’s […]
Why you probably don’t want a Viral video
We’ve all seen them – viral videos with millions of views. Maybe you’re thinking, if only, then success will come. The truth is there’s more to turning a viral video into a success story than meets the eye. But when it comes down to it, do you really want a million + views on your video? Is […]
Start with Why: A Digital Marketing Framework
“People don’t buy what you do, they buy why you do it” – Simon Sinek If you haven’t yet seen this powerful TED talk from Simon Sinek then stop reading right now, and go and watch it. At the heart of this powerful presentation is the idea that is at the core of all effective marketing […]
Why You Can’t Just Jump on the Online Video Bandwagon
A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of web video for business. Seriously, you should have heard this […]