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Mastering Video Optimisation Part 2 – Algorithm with Ben Amos -   Become a Patron   One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money. The importance of getting video optimisation right simply can’t be ignored, and in this episode […]
Mastering Video Optimisation Part 1 – Audience with Ben Amos -   Become a Patron   In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation. Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation […]
Why Most Video Testimonials Suck with Casey Hill -   Become a Patron   Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer.  They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what’s the secret to gathering, and communicating […]
How to Scale TikTok Creative with Maxwell Finn -   Become a Patron   There’s no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it’s increasing value as an advertising […]
A YouTube Titles Masterclass with Jake Thomas -   Become a Patron   Have you ever been to a library where they’ve removed the front covers on all the books? Or to a grocery store where everything is in unlabelled, brown cardboard boxes? It’s no surprise that it’s how we label and present things to an audience that can make or break its success. […]
How to Identify and Attract the Right Business with Ben Amos -   Become a Patron   No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success. And, as a Video Strategist, our role for our clients is often to help them gain this clarity […]
Working with Tiktok Influencers with Jordana Grace -   Become a Patron Have you ever wondered what it takes to build an audience, and then a business using TikTok? The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content […]
Inside TikTok Advertising with Dennis Yu -   Become a Patron   In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you’ve been firmly stuck with your head in the sand over the last 12 months particularly, I’m sure you recognise that TikTok simply can’t be ignored in a video strategy today. But is it really still […]