How to Create a Video Marketing Strategy: A Full Funnel Video Strategy Framework for Business
Gone are the days of one corporate video to rule them all. To be effective with video marketing strategy for a business you need to be planning for multiple videos to use at different stages of the journey that your customers go on to buy from you. I call this a Full Funnel Video Strategy, […]
Why People Buy: The Psychology of (Video) Marketing
Guess what?! You, and I we don’t simply wake up one morning and decide to buy something. No. Whether we recognise it or not theres a journey we’ve gone on the make that purchase decision and it starts in the brain. In fact, in the subconscious part of our brain. Keep reading as I dive […]
3 Videos Your Business Needs
When you’re creating a video marketing strategy for a business, the end goal is sales right? So why not make every video about selling? When we consider that people make decisions based on emotion first, then that becomes clear. After all, selling can often feel like a slap in the face unless we build a […]
Feel Think Do Approach for Video Marketing
In marketing good content strategy really comes from simply understanding the human that you’re trying to reach. B2B, B2C, it really doesn’t matter. It’s all about the person and ultimately the goal is to move someone to take some sort of action. I kind of likened it to dating. For entrepreneurs, business owners or non-marketers, […]
Hire a Video Professional or DIY – The Cost Vs Quantity Inverse Rule
When you’re planning on doing video for your business you tend to be faced with two immediate choices… can we do this ourselves? Or should we hire a professional videographer? And the answer my friend is simply not black and white, there is no one right or wrong answer. However, in this article I’m going […]
How to Write a Killer YouTube Video Script
Okay, so you want to know how to write a killer YouTube Video script to engage your audience, get them watching… keep them watching and grow your channel? Well, my advice around this has changed over the years so in this article I’ll be breaking down what I consider best practice for writing and structuring […]
Brand Character Archetypes – The power of knowing who you are in your video marketing
Everyone loves a great character in a story. Whether it be a book, a movie or a TV series – good characters result in good stories. But have you ever thought about what character is best for your online video presence? See, I strongly believe that as and entrepreneur or brand, in order for your marketing […]