Your B2B Video Marketing and Sales Roadmap for 2022
Are you looking for ways to better leverage video in your B2B marketing and sales in 2022? Well, I’ve recently come across an infographic from Vidyard and it’s called The Roadmap to Using Video in Your ABM (Account Based Marketing) Strategy and it got me firing on all cylinders. I want to share more about […]
How to Use Video in Virtual Sales
The world for sales teams is shifting and more and more relationship building prospect, nurturing, objection handling and sales enablement needs to be done online. This is where video is really starting to shine. In this article, I’m going to share how to use video in virtual sales to continue to smash your quotas and […]
How to Embed Video in Email (ConvertKit Tutorial)
The number one goal when sending a broadcast email to your email list is attention. If you get your subject line right, you get attention, get the content of your email right, attention. And to really get attention in your email, that’s where I recommend using video. In this quick tip article, I’m going to […]
How to Clarify Your Brand Marketing Message: The 1-4-1 Method
Have you ever been in one of those awkward situations at a business networking event perhaps where someone comes up to you and says, “So, what do you do?” Do you have an answer? Is it clear, do you scramble around to try and find the words and explain the complexity of what you do […]
How to Write a Good Youtube Description (2021)
When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximize that space in order to set up our videos for maximum success? When it comes to YouTube optimization, you probably already understand […]
How to do Empathy Mapping (for Marketers)
I believe that one of the most underappreciated and sometimes underutilised concepts for effective marketing is empathy. And in particular, practising cognitive empathy, as a tool for crafting powerful marketing of any sort. In this article, I’m going to walk you through a super valuable exercise that you can do with your team or with […]
How to Use Clubhouse (for Video Marketing)
Unless you’ve been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm. So in this article, I’m going to be sharing with you my thoughts on potentially how you can use Clubhouse to leverage in a video […]
The Key Trait for Good Video Marketers
What is the number one trait for good video marketers? That’s what we’ll find out in this article. After 12 years running my video production company, more than 7 years as a video marketer and now having worked with and trained over 100 other video marketers in my Online Video Strategy Blueprint Course, I believe […]
How to Find Your Target Audience for Video Marketing
It’s pretty simple. Any marketing, whether it be video marketing or otherwise, we’ll miss the mark if you have no idea who you’re trying to reach with your message. So, the critical first step when you’re getting started with video marketing for your business is to clearly identify your target audience, and that’s what I’ll […]
5 Reasons Why Your Business Needs to Start Video Marketing in 2021
Let’s cut to the chase. If your business isn’t using video marketing, then you’ve got to keep reading because you are leaving money on the table. In this article, I’m going to be sharing with you five super compelling reasons why your business needs to start video marketing right now. So are you using video […]