How to Clarify Your Brand Marketing Message: The 1-4-1 Method

Have you ever been in one of those awkward situations at a business networking event perhaps where someone comes up to you and says, “So, what do you do?” Do you have an answer? Is it clear, do you scramble around to try and find the words and explain the complexity of what you do […]

How to Write a Good Youtube Description (2021)

When it comes to YouTube optimization, one of the things that I see most commonly underutilised is the YouTube descriptions. But how important are YouTube descriptions now anyway, and how can we maximize that space in order to set up our videos for maximum success? When it comes to YouTube optimization, you probably already understand […]

How to do Empathy Mapping (for Marketers)

I believe that one of the most underappreciated and sometimes underutilised concepts for effective marketing is empathy. And in particular, practising cognitive empathy, as a tool for crafting powerful marketing of any sort. In this article, I’m going to walk you through a super valuable exercise that you can do with your team or with […]

How to Use Clubhouse (for Video Marketing)

Unless you’ve been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm. So in this article, I’m going to be sharing with you my thoughts on potentially how you can use Clubhouse to leverage in a video […]

The Key Trait for Good Video Marketers

What is the number one trait for good video marketers? That’s what we’ll find out in this article. After 12 years running my video production company, more than 7 years as a video marketer and now having worked with and trained over 100 other video marketers in my Online Video Strategy Blueprint Course, I believe […]

How to Find Your Target Audience for Video Marketing

It’s pretty simple. Any marketing, whether it be video marketing or otherwise, we’ll miss the mark if you have no idea who you’re trying to reach with your message. So, the critical first step when you’re getting started with video marketing for your business is to clearly identify your target audience, and that’s what I’ll […]

5 Reasons Why Your Business Needs to Start Video Marketing in 2021

Let’s cut to the chase. If your business isn’t using video marketing, then you’ve got to keep reading because you are leaving money on the table. In this article, I’m going to be sharing with you five super compelling reasons why your business needs to start video marketing right now. So are you using video […]

3 Videos Your Business Needs

When you’re creating a video marketing strategy for a business, the end goal is sales right? So why not make every video about selling? When we consider that people make decisions based on emotion first, then that becomes clear. After all, selling can often feel like a slap in the face unless we build a […]

Feel Think Do Approach for Video Marketing

In marketing good content strategy really comes from simply understanding the human that you’re trying to reach. B2B, B2C, it really doesn’t matter. It’s all about the person and ultimately the goal is to move someone to take some sort of action. I kind of likened it to dating. For entrepreneurs, business owners or non-marketers, […]

8 Tips for Better Video Interviews

In my over 12 years as a video producer and after producing over 150 interview podcast episodes let me tell you i’ve learned a thing or two about interviewing people on camera and in particular how to ensure that you get what you need for your edit. So in this article, I’m going to share […]