4 Steps to Defining A Strategy for your Online Video Marketing
… or avoiding the curse of Tacticitus. “If I put the video on YouTube and stick it on my website then I can share the link to Facebook and send it out to my email list and share it to LinkedIn and tell my Mum to send it to all her friends and copy the […]
The ‘So that’ method for telling your brand’s true story
So, why should people buy from you? It’s an important question to ask for anyone in business, and a critical one for anyone responsible for marketing a business to truly understand. But how should this question really be answered in order to tell the most compelling brand story, and more effectively engage your ideal customer […]
Workshop // Developing Your Online Video Strategy
Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. Check out the recording below of […]
The Bad First Date (or how NOT to do video marketing)
She sits… waiting. Glancing nervously at the clock on the wall of the affordable but just a little-bit-fancy Italian restaurant she is anticipating a great night but is always wary of how these things can sometimes turn out. She’s been here before. Nicely dressed and with some extra attention paid to her makeup, she’s […]
How to Stand out in a Low Touch / High Tech Economy
I’m in my mid 30’s and sure that’s not that old, however increasingly I’m feeling the impact of time, and in particular the idea that things just aren’t the way they used to be. I remember buying a computer back in the early 90’s. Dad and I went to a local electronics retailer and we […]
How to get over the nerves when being on camera?
Video works. So, what’s stopping you doing more video in your digital marketing strategy? Well, for many people it’s often nerves that get the better of them so in this short post I’m going to share with you my top tips for getting over the nervousness of being on camera. [video_player type=”youtube” youtube_remove_logo=”Y” youtube_show_title_bar=”Y” width=”560″ […]
Why You Need to Just Be Yourself // Professional Service Firm Marketing
“Be yourself. Everybody else is already taken.” – Oscar Wilde So, you’ve undoubtedly heard the above quote a few times before but when it comes to online video marketing for professionals no truer words have been spoken. Once you realise that your business, your brand, and the service that you and your team provide your […]
Why You Can’t Just Jump on the Online Video Bandwagon
A potential client of mine recently came to me, in my role as Creative Director at Innovate Media, and was enthusiastically relating how he had attended a handful of social media and digital marketing workshops lately and all the speakers were touting the importance of web video for business. Seriously, you should have heard this […]
Engage Video Marketing is launched
Here it is… my new brand and platform for connecting with professional services, marketers and innovative entrepreneurs interested in making the most of online video when marketing their business. Engage Video Marketing will be a platform for sharing best practice, educating, inspiring and motivating business people from around the world working in or with professional service […]