Are You Neglecting Your LinkedIn Company Page? with Michelle J Raymond

  Become a Patron     Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn […]

How to Plan Your Best Year Yet with Ben Amos

plan your best year

  Become a Patron     In this episode, Ben reflects on the year 2023 and helps listeners set plans in motion for a successful 2024 in their video businesses. He emphasises the importance of analysing financials and setting goals to achieve desired revenue and profit. Ben explains how to increase leads, conversion rates, average dollar […]

Why we’re starting a video podcast in 2024… should you? with Ben Amos

video podcast

  Become a Patron     Summary In this episode, Ben Amos explains why he has launched a brand new video podcast for his video production business. He discusses the changing landscape of podcast and video marketing, emphasising the importance of quality content over quantity. Ben also highlights the rise of both long-form and short-form content […]

Navigating Disruption and Branded Content with Christie Poulos

  Become a Patron     In this episode of the Engage Video Marketing Podcast, I had the opportunity to speak with Christy Poulos, the Global Partnerships Director of Genero. We discussed the changing landscape of video marketing and the relationship between agencies, content creators, and brands. Christy shared insights into how Genero is filling the […]

Marketing Without Money? Therese Tarlinton Reveals the Secret

  Become a Patron   In this episode of the Engage Video Marketing podcast, we’ll talk about the power of partnership as a powerful marketing strategy for your business with Therese Tarlinton. A little bit about Therese: When interesting companies want to expand their audience, increase their credibility, and make a bigger profit, they come to […]

How to Clarify Your Brand Marketing Message: The 1-4-1 Method

Have you ever been in one of those awkward situations at a business networking event perhaps where someone comes up to you and says, “So, what do you do?” Do you have an answer? Is it clear, do you scramble around to try and find the words and explain the complexity of what you do […]

Your Clients Don’t Want Video (Why VIDEO STRATEGY Matters)

Your clients are coming to you to produce them an awesome video, but here’s the thing – they don’t actually want a video, nope, it’s not the video that they want – it’s what the video will do for them that they’re really after, the result that the video will provide for their business. So, […]

YouTube or Vimeo: Where Should I Host My Business Videos?

So, you’ve got your awesome, shiny new videos for your business, and you’re thinking where should I upload my videos? How do I even get them on my website? You might be thinking YouTube or maybe Vidyard or perhaps your website, dude is telling you to host them on the website itself. Well, my friend […]

How to Use Clubhouse (for Video Marketing)

Unless you’ve been living under a rock here at the start of 2021, the new audio only social conversations app Clubhouse seems to be taking the marketing world by storm. So in this article, I’m going to be sharing with you my thoughts on potentially how you can use Clubhouse to leverage in a video […]

Understanding Video Analytics in a Video Strategy

“What gets measured, gets managed” – awesome quote, Peter Drucker! So when it comes to managing your video marketing strategy, what are you measuring to determine your success? When it comes to your video marketing strategy, the amount of data, the metrics that are available to you can be pretty darn overwhelming. For many businesses […]