How long should my online video be?
I’m sure you’ve experienced one of those presentations where it’s boring you to tears, but you know that if you get up and leave, someone who matters is going to notice. Perhaps you’ve considered faking an important phone call? Or when really desperate – an elaborate plan to come down with an unexpected illness?? […]
Workshop // Developing Your Online Video Strategy
Search engines love it. Social media platforms have embraced it. Your audience can’t get enough of it. Online video is everywhere, but how is your brand using video? Too often businesses approach video in entirely the wrong way, they invest in production but just fail to see the results. Check out the recording below of […]
The importance of building subscribers through your video strategy: Top 3 Tips
“Friends, Romans, Countrymen. Lend me your ears” I’m reminded of those memorable words proclaimed by Mark Antony in Shakespeare’s ‘Julius Caesar’ (Act 3: Scene 2), and although your particular online video strategy might not be targeting Romans directly, you are certainly wanting to encourage your audience to ‘lend you their ears’… and their eyes… and […]
5 Tips to just getting started with online video
Here’s a bombshell. Content marketing hinges on one two key things. The first… Is marketing. Have you guessed the second? Yep. Content. Using video in an effective content marketing plan is an incredibly powerful strategy for professionals, niche experts and thought leaders however often the hardest part is in developing great content consistently, effectively and […]