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5 Tactics We Can Learn from Mr. Beast’s “Squid Game” with Ben Amos -   Become a Patron   Released on November 25, 2021 Mr Beast’s video “$456 000 Squid Game in Real Life!” is smashing YouTube records, exceeding 30M views in the first 24 hours. It puts this video in a realm previously only known by major music labels and music videos on the platform. As of the recording […]
Simple Steps to Get Started as a Video Strategist with Ben Amos -   Become a Patron   In today’s episode of the Engage Video Marketing podcast, I’m going to share with you simple steps that you can take to get started as a video strategist today.  In this episode we cover: 5 Steps to Get Started as a Video Strategist 1 - Start and grow in confidence over […]
Why You Need ‘Video First’ Approach to Business with Paul Mortimer -   Become a Patron   In today’s episode of the Engage Video Marketing podcast, I’m going to be exploring this concept of a ‘video first’ way of doing business with my guest, Paul Mortimer.  Paul has extensive knowledge on video-first ways of operating as a business, going beyond just marketing and sales use cases. He talks […]
The Future of Footage Licensing with Daniel McCarthy -   Become a Patron   Stock video, how do you feel about it? For many creatives thoughts quickly jump to generic, smiling, corporate boardrooms with just the right pinch of racial and gender equity or sunlight filled family rooms, with children perfectly dressed in pastel colours unwrapping an adorably cute puppy on an indistinguishable birthday. You […]
Growing a Video Marketing Agency with Anush Mnatsakanyan -   Become a Patron   In today’s episode we’re going to chat to a fellow video strategist to find out more about how she and her partner have been developing their agency over the last few years in Armenia. Anush Mnatsakanyan is the Co-Founder and CEO of Burnwe, a video marketing agency. Burnwe is specialized in […]
3 Ways to Better Understand Your Audience -   Become a Patron In this episode I’ll be sharing with you three main tactics you can consider using or implementing for your clients to help gain a clearer insight into your audience backed up by real data. And let me tell you, there’s a saying that goes something along the lines of  “The data never […]
What is Branding Anyway with Marc Gutman -   Become a Patron   Branding is one of those concepts that as business leaders and marketers we understand is a thing, and we get that it’s important, but have you really ever thought about how to define what branding actually is? A quick google search will turn up a massive variety of definitions from design […]
Taming the Video Analytics Beast with Brie E Anderson -   Become a Patron   As a smart video marketer, looking for ways that we can help our clients understand the real ROI (return on investment) of the work that our videos are doing for their business is critical. But when we think about data, analytics, it can be seriously overwhelming. So in this episode, my […]