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Mastering Measurement Marketing with Mercer -   Become a Patron   How are you dealing with the data available around your video strategy? Is it a case of every now and then just opening your analytics trunk, poke around a bit, and then close it back up again? Or do you get overwhelmed by it all, and metaphorically sweep it under a […]
How Socratic Questioning Leads Marketing -   Become a Patron   In this episode of the Engage Video Marketing Podcast we’ll dive into how Socrates can help us become better and successful video marketers. The concept of Socratic Questioning is one that has been widely used in sociology, psychology and even in sales but it’s when we apply this concept to marketing […]
The Evolution of Video in Modern Business with Tyler Lessard -   Become a Patron The role for video in modern business today in 2021 has never been more important. It’s no longer just about top of funnel video campaigns, advertising, and marketing with video, rather… video has become integrated into so much of the way we do business today. The way we communicate with prospects, educate […]
The Value of Video Strategy with Fiorella Cunha -   Become a Patron   What value does video strategy actually bring to the table? For a business choosing to work with a video company to produce their videos, how does the conversation change when the focus is on strategy first? In today’s interview we’ll be exploring just that. My guest today is a video strategist […]
The Pivot to Strategy with Joshua King -   Become a Patron As video producers I think it’s so important for us to realise that our clients don’t actually want a video. What they really want is the results that the right video used in the right way will get for their business. You wouldn’t board a train if there are no tracks laid, […]
Death to the Corporate Video with Guy Bauer -   Become a Patron In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically […]
Video Strategy 101: Production -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy  which is… production. The final element to consider as part of an effective online […]
Video Strategy 101: Metrics -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy  which is… metrics. The only real way to gauge the success or effectiveness of […]