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Death to the Corporate Video with Guy Bauer -   Become a Patron In this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor? Do all corporate videos basically […]
Video Strategy 101: Production -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 7 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the final element for an effective online video strategy  which is… production. The final element to consider as part of an effective online […]
Video Strategy 101: Metrics -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 6 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the sixth element for an effective online video strategy  which is… metrics. The only real way to gauge the success or effectiveness of […]
Video Strategy 101: Optimisation -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 5 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fifth element for an effective online video strategy  which is… optimisation. Optimisation of video content is the process of ensuring that the […]
Video Strategy 101: Distribution -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 4 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the fourth element for an effective online video strategy  which is… distribution. Without distribution of your video content, your strategy will, quite simply, […]
Video Strategy 101: Content -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 3 of my special 7-part mini series called Video Strategy 101. We’re going to be talking about the third element for an effective online video strategy  which is… content. This is where you need to start brainstorming ideas for the […]
Video Strategy 101: Goals -   Become a Patron In this episode of the Engage Video Marketing Podcast I’m sharing Part 2 of my special 7-part mini series called Video Strategy 101. We’re going to unpack the second element essential to a video marketing strategy which is… goals. Without defining goals for a video strategy, you really have no chance of […]
Video Strategy 101: Audience -   Become a Patron Let’s take things back to basics. In this episode of the Engage Video Marketing Podcast I’m kicking off a special 7 part ‘Video Strategy 101’ Series in which I’ll be breaking down an overview of the 7 elements that I believe are critical to success when planning for video marketing. Master these […]